Check it out — Lars Bastholm has joined Ogilvy North America as Chief Digital Creative Officer with total responsibility for Ogilvy’s digital creative work across North America. As you all well know, Lars has been hanging out at AKQA as Co-Chief Creative Officer. Lars said that:
“My reason for joining Ogilvy is to get a seat at the table with clients who make the 360
degree brand decisions and to work on the campaigns that will help define what integrated, multi-channel advertising can look like in the future.”
Sure. Time to play with the big bois. In the video above, he talks to Jan Leth about Cannes, science fiction, brave clients and yes, again, integration. Enjoy.