TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Les Gaulois’ New Citroën Spot is Badass, In Any Language

My French may be deplorable, but luckily you don’t need to speak the language to realize Les Gaulois’ new spot for the Citroën C4, entitled “Catapulte,” is pretty cool.

The 45-second ad, directed by Markus Walter,  pays homage to classic 70s car chase scenes (such as the famous one in Bullitt) with a series of cars catapulting over steep hills. Appropriately set to a 70s funk soundtrack, the series of cars careening over a steep, San-Francisco-esque hill includes a woman whose groceries fly free from their paper bag during the jump. Then, the smooth Citroën C4 handles the hill with ease, as another car catapults right over the drivers’ head. It’s a clever way to show off Citroën’s sleek new model, and just a plain fun viewing experience. I may not know what the voiceover is saying at the end of the spot (no close captions on YouTube for this one; if you speak French, though, please offer us up a translation in the comments section), but I know I enjoyed the ad. Credits after the jump.Credits:
International Creative Director: Gilbert Scher
Creative Director: Torsten Pollman
Art Director: Jan Billann
Agency: Eric Britton, Aurélie Ruiz
TV Producer: Christopher Thierry
International Advertising Manager: Jean-Marc Savigné
Claudine Borel
Philippe Delmas
Production: Wanda
Director: Markus Walter
Post Production: One More Production
Producteur exécutif: Jerome Denis

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!