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Let’s Watch Aaron Rodgers Attempt a Chicago Accent in State Farm’s Brand New Spot

Debuting during tonight’s Chicago Bears/Green Bay Packers Monday night match-up is the latest in State Farm’s Discount Double-Check campaign from DDB Chicago. And, folks, it is a doozy.

Again, we find Packers QB Aaron Rodgers flanked by the SNL ”Superfans,” George Wendt and Robert Smigel, on a flight that has now lasted two months since these guys first showed up. Rodgers, who you may know is as bad at acting as he is incredible at football (the worst and best, respectively), faces his biggest challenge yet: Portray someone who isn’t Aaron Rodgers looking uncomfortable while trying to deliver scripted lines. The results are, well, watch the clip.

In Rodgers’ defense (and it’s easy for me because he is my favorite player ever), a Chicago accent is hard to replicate. In DDB’s defense, I sympathize with how many takes of Rodgers’ “acting” they had to do before just saying “fuck it” and going with the above spot. And, in everyone’s defense, this campaign has been incredibly successful for State Farm over the years. Don’t like Rodgers’ acting? Think the spot isn’t funny? Well that’s too bad, because the rest of America loves these things. This is advertising, and the will of the consumers wins (haha). Credits after the jump.


DDB Chicago
GCD, Barry Burdiak
GCD, John Hayes
ACD, Chad Broude
ACD, Brian Boord
EP, Scott Kemper
PM, Scott Terry
Director, Matt Aselton (Arts & Sciences)
Editor, Grant Gustafson (Cutters)
Filmworkers

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