Another day, another IPG memo obtained. One thing we can confirm according the note sent to staff this morning from Jacki Kelley, North American CEO/president, global clients for IPG Mediabrands, is that the agency has welcomed Teddy Lynn and Mark Himmelsbach to the fold.
As our ever-reliable tipsters hinted at a couple of weeks ago, the pair, who recently left BBDO NY, will be working together once again as they’re now serving as CCO and COO, respectively, of a new Mediabrands unit called Mediabrands Publishing. This actually marks Lynn’s second stint within the IPG umbrella as he last served as ECD/content & experiences at UM for nearly three before joining BBDO. During their time at the latter agency, Lynn and Himmelsbach held the titles of EVP/director of content and EVP/director of digital strategy, North America, respectively.
Anyhow, you can read Kelley’s memo after the jump to explain what Mediabrands Publishing entails.
As part of our commitment to seamlessly unlock the full potential of media for our clients, I have some exciting news to share. We are pleased to announce the formation of Mediabrands Publishing, a new creative capability focused on helping brands utilize real-time expression to leverage their own media platforms.
Going forward, Mediabrands Publishing is available to our existing content teams to support their work in three key areas of focus:
- DEFINE, CULTIVATE & MANAGE: Brands’ owned media networks – digital, social and physical
- PRODUCE: A mix of always-on, campaign-specific and contextually relevant assets
- DISTRIBUTE: Periodic content using client-owned channels
We believe there are many benefits to our clients as the creative expression will be helped by having media deliver a “one stop shop” to help us not only strategize, but to execute across our clients’ assets.
To work with all client teams across IPG Mediabrands, we’ve brought together the industry’s most trusted storytellers. We are excited to welcome back Teddy Lynn who was part of UM’s content practice for several years before moving to BBDO to launch their content effort – Teddy is the Chief Creative Officer of the unit. He is joined by Mark Himmelsbach who serves as Chief Operating Officer. Mark led digital innovation for BBDO and prior to that was leading digital for PHD. Mark and Teddy will both report to me in these new roles.
As we continuously reinvent the way we power media, we are confident Mediabrands Publishing will harness owned channels to deliver greater savings and ROI for our clients.
Please join me in welcoming Mark and Teddy!”