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McGarryBowen, Dentsu Pledge Origami Cranes for Japan

Five months after Japan experienced its worst earthquake ever (and the seventh largest in world history), the country is still reeling from the effects of the disaster. Of course, with the press giving less attention to Japan and more of a focus toward recent events, Japan’s struggles might be getting the cold shoulder from the public eye.

In an effort to continue supporting Japan, McGarryBowen Labs and Dentsu are teaming with GlobalGiving to give financial support and relief to the victims of the natural disaster. Calling their project “Kizuna Cranes,” supporters are asked to select an origami crane design from somewhere around the world, pledge to sponsor the crane with a donation, cut out the crane’s design and fold it accordingly, and watch it as it travels from sponsor to sport across the globe. Learn more about the cranes, what “kizuna” means and how you can participate in the project here. In the meantime, how do you think it compares to relief efforts from BBH, AKQA, TBWA, Grey and Google from earlier this year?

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