From TBWA\Paris comes a new spot for AIDES which depicts a wooden man dry-humping some girl he picked up at a bar. Titled “Woody” (because PENIS BONERZ HAHAHAHA), the spot is a reminder to girls everywhere that the dude you meet out at the club might have AIDS or Herpes or something but might not know it. Wrap that rascal, as the kids say. Rubber up! (As I say.)
As you may recall, AIDES is no stranger to provocative, weiner-laden advertising. Why just a few years ago they sent a CGI penis on vacation with the help of Goodby, Silverstein + Partners to remind us that you don’t know where that penis you’ve randomly encountered has been. It could be rubbing itself all over Aztec ruins for all you know.
On the same subject-ish, an aside: I attended a “Friendsgiving” party this past weekend where we all went around the room and said what we were thankful for. A rather intoxicated friend of mine stood up when it was his turn and announced loudly to the room, “You know, my penis has been a lot of places over the course of my life.” He then pointed to his girlfriend and said, “You’ve been the best!” Somehow, he managed not to get slapped. On that note, full super-French credits, and a making-of video, follow after the jump.
Advertising Agency TBWA\PARIS
Creative Director: Jean-François Goize
Art Director: Matthieu Darrasse
Copywriter: Alban Gallée
Head of TV: Maxime Boiron
Agency Producer: Guillaume Faurel
Media: Pierre Draber
Director : MARC&ISH
Special effects: Jean-Christophe Spadaccini Nomansland FX / Mikros Image
Production : ELSE\
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