Almost a year to the day that we last reported on cuts at Momentum St. Louis, we’ve received confirmation from the IPG-owned global agency that is has once again made some reductions–though not quite as severe as last time from what we hear. Word on the Spy line this week was that both STL and NYC were affected and the cuts were significant, though that doesn’t appear to be the case at this point. The Momentum camp tells us, “We made recent staffing adjustments across various departments of our St Louis office – affecting a small percentage of our workforce – in line with changing business needs and a proactive restructuring to evolve our creative model.”
Sources add that the “small percentage” of cuts equates to essentially a handful of staffers in St. Louis, though we haven’t been able to confirm what current headcount is at Momentum’s Midwestern branch as a result. The St. Louis office currently works with clients including JM Smucker, William Grant & Sons, Pacific Gas & Electric and SSM Healthcare.