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MRM Creative Joins Music Video Business

Few And Far Between – Don’t Slow Down Music Video 718 fps from Stefan Haverkamp on Vimeo.

It was a little over a month ago that Tangible Worldwide created the music video for Y La Bamba’s “Juniper.” So, as predicted, other creatives are following suit. This time around, MRM Worldwide’s Stefan Haverkamp does directing duty in the above music video for Brooklyn by way of Detroit rockers Few and Far Between.

While the goofy video may scare off those offended by a dude in his underwear drilling into rock or find the video’s play on the song’s title, “Can’t Slow Down,” just plain annoying, it’s honestly a very well-crafted and produced video for a band that no one has ever heard of. In fact, put it aside any videos playing on MTV right now (there are like two that play during show credits), and it’s a worthy contender for a VMA. As easy as it is for an amateur band to sound well beyond their years due to the miracle of ProTools, it’s even easier to have a professional looking music video due to a wealth of advertising creatives with, apparently, some free time on their hands.

With this second example of advertising industry veterans jumping into a business once dominated by names like Spike Jonze, Chris Cunningham, Hype Williams, Michel Gondry and David LaChapelle, the question is no longer “if” creatives will continue in this business but “why.” Well, one can assume that with YouTube being the main way music videos are now consumed by fans, the barrier to entry is now far lower than it was when cable executives stood in the way. Add to that small bands wanting national exposure, advertising creatives’ familiarity with viral marketing and a low price tag for their services, and you have an entire new set of names in control of a music industry that needs some good (or at least, big) ideas. It’s as much of an opportunity for individuals as it is for well-established agencies.

Credits after the jump.

The Band
Few And Far Between
Website bit.ly/​aO4GOl
Facebook on.fb.me/​diHBUH
MySpace mysp.ac/​a1zCM8
iTunes Store bit.ly/​dC8AfY

Video Concept & Production
Stefan Haverkamp
Jan Jaworski
Tom Kropp

Editor
Lorraine Paul, Cosmo Street Editorial, New York
bit.ly/​9tvg4u

Telecine
Sal Malfitano, The Mill, New York
bit.ly/​cLCsrB

TK Executive Producer
Dee Allen, The Mill, New York
bit.ly/​cLCsrB

Camera Rental
Matt Kearney, Fastec Imaging, Boston bit.ly/​cPOJh5
mkearney@fastecimaging.com

Camera Information
Fastec Imaging HiSpec 2 bit.ly/​90EtYv

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