MySpace and Citysearch announced today a new mashed up version of their sites, called MySpace Local, which allows users to search, rate and review local businesses. The site ties in Citysearch’s 1,000 plus city database and associated businesses with MySpace’s ginormous community, creating an opportunity for MyAds (MySpace’s pinpointing ad program) to earn both companies a lot of money.
According to TechCrunch, the terms of the deal have not been released. But take a minute to think about the possibilities of integrating these services.
Not only will users be able to show their friends what they like (the stuff they rate is added to their feed), but the site creates highly desirable localized ad space that businesses can probably afford.
Initially we thought this sounded a lot like Facebook Connect. MySpace has their own version of Connect called MySpaceID, but MySpace Local is a fully integrated service. The ability for your friends to see what you like and vice versa is the important part since we all take our friends’ advice way too seriously.
For now, Coors and Outback Steakhouse are the only national sponsors.