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Amsterdam Worldwide Launches New Global Brand Platform for Warsteiner

Last year, Amsterdam Worldwide was tapped to lead the Warsteiner Beer business, and their work with the brand can now be seen in their recent global brand platform, intended to “refresh the brand in its existing markets, and firmly establish it in emerging markets.”

The campaign, which kicked off in Germany on the 10th and will roll out gradually in over 60 markets worldwide, features television, print, and “high levels of digital media activity across the board.” Amsterdam Worldwide clearly wants to target the young and the young at heart (such as the 45 year-old skateboarder in the “Do It Right” television spot featured above), as evidenced by the online documentaries meant to supplement the television campaign which include profiles of a skydiver and a graffiti artist.

“Traditional beer advertising is cluttered with a lot of clichés and not particularly inspiring insights – we had a chance with Warsteiner to break away from that mould and celebrate a brand culture that lives and breathes an intense commitment to creating a truly premium beer,” explains Amsterdam Worldwide’ s Strategic Director, Uli Kurtenbach. “It was a natural step to inspire Warsteiner’s consumers to take on their own lives with the same enthusiasm.”

Stick around for credits and a profile of “Freefly Rob” after the jump. Read more

Mullen ‘World’s Toughest Job’ Spot Goes Viral

One day in and this Mullen spot already has more than a million views thanks to its appearance on every blog around as well as, you know, the enduring power of maternal love.

Because we’re cynical bastards who don’t fully appreciate our mothers, our favorite part of this campaign is the fact that the original fake listing supposedly scored 2.7 million impressions but only 24 applications–thereby demonstrating the incalculable value of paid placement.

We also applaud the Huffington Post for yesterday’s most blatant Upworthy ripoff headline:

“24 Applicants Were Terrified To Do This Job. Then They Found Out Why Billions Already Do It.”

Credits after the jump.

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Falusi, Paterson Move Up the Ranks at Ogilvy NY

corinnafalusi1-140SOgilvy’s NY HQ has given the bump-up to two of its senior creatives as the agency has promoted group creative director Corinna Falusi, who works on IKEA and Coke, to ECD, and creative director Michael Paterson, who works on American Express, to senior partner/GCD. Falusi, you may recall, joined O&M nearly two years ago from StrawberryFrog, where she spent nearly a decade and last served as ECD. Paterson, meanwhile, has been with Ogilvy’s New York office for five years, during which time he’s also worked on the “A Smarter Planet” campaign for IBM as well as efforts for Gap.

From what we’ve been told, the pair isn’t replacing anyone in their respective positions, but are just being promoted “due to their great work and the need for creatives at a higher level.”

Saatchi & Saatchi Belgrade Helps Solve Case of Murdered Journalist

In December, Saatchi & Saatchi Belgrade launched a provocative campaign called “Chronicles of Threats” for Serbian Commission for the Investigation of Murders of Journalists and Office of the OSCE’s Representative on Freedom of the Media.

The campaign featured a threatening letter in one of the country’s most widely circulated newspapers, with an accompanying video on the news outlet’s website, intended to shake public indifference to violence against journalists and rally “media outlets and journalists to document real and threatened acts of violence towards editorial staff, writers and photographers.”

“Chronicles of Threats” succeeded in getting the public’s attention. Thousands called the police in response to the threat, and soon it was featured on the news. When the stunt was revealed, it sparked debate about the kind of threats journalists receive daily. But the campaign also led to the reopening of three cases of murdered journalists, and in one case — Slavko Curuvija, “the most influential independent journalist reporting during the Milosevic regime,” who was murdered 15 years ago — to the arrest of the perpetrators of the crime.

Saatchi & Saatchi Belgrade’s executive creative director Veljko Golubovic commented: “I think the “Chronicles of Threats” campaign is a great example of true power of modern communications. Even one simple idea can move mountains and push the whole society forward. What was impossible yesterday is today’s reality. Our idea was initiation of the chain reaction that led to solving a murder case. And more than that it changed the way people feel and think about journalists.” Stick around for credits after the jump. Read more

AMP Agency, John Hancock Create Digital Boston Marathon Mosaic

We Run TogetherAs you may have gathered, the Boston Marathon is a pretty big deal to natives of the city. So, with the marathon on the horizon, AMP Agency created the #WeRunTogether digital mozaic for John Hancock, who have sponsored the Boston Marathon since 1985.

Designed to bring together the Boston Marathon running community in anticipation of the event on April 21st, the digital mozaic invites marathon enthusiasts to share their reasons for participating in the form of photos, videos and/or text. All of the submitted content is then aggregated into the mozaic visualization. AMP hopes that by “creating a shared space for conversations around the race, John Hancock was able to show its commitment and support for the Boston Marathon, drive national awareness of their sponsorship and promote their non-profit fundraising partnership with CrowdRise.”

AMP also worked with John Hancock to create a suite of eCards featuring the “We Run Together” theme, housed over at www.OpenMe.com/bostonmarathon.

Obviously, the mozaic takes on added significance in the wake of last year’s tragedy, a sign of the marathon community coming together to move forward in the wake of such an event. “It has been an emotional year for this city,” said Gary Colen, CEO at AMP Agency. “Our hope in this effort was to celebrate the perseverance of this city, whether you are running or not.”

Tuesday Morning Stir

-Nabob’s anti-Starbucks ad is pretty funny (above).

-Priceline CEO says Twitter, Facebook ads aren’t effective. link

-Case study: How Twitter advertising can pay off. link

-DLV BBDO stages adorable car wreck. link

-Twitter acquires social data provider Gnip. link

Portfolio Night: Now a Reality Series of Sorts

Well, the wave of ADC-related news has yet to recede (and no, we’re not getting compensated for this) as the organization has announced May 21 as the date for the 12th annual installment of its Portfolio Night event (last year’s brought on some rather inspired work). We’ll get to that in a sec, but as a lead-up to PN12, the ADC is launching a new video series based on the happenings from its first-ever Portfolio Night All-Stars battle that took place in NYC last year. There will be five episodes in all (not including the intro clip above) that will be unveiled through May 1, with the first launching this Thursday and featuring a pep talk from DDB Worldwide CCO, Amir Kassaei. As for PN12, for those of you angling to get your work seen during the May 21 global event (24 cities in all are participating), you can go here for more info and ticket purchasing. And yes, it appears there will be an All-Stars sequel this year, so raise up, kiddies.

Working Not Working Now Lists Full-Time Jobs Too

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Former agency man Justin Gignac‘s attempts to improve the job market for creatives are now a bit more comprehensive.

The original purpose of the project Working Not Working, which Gignac runs with Adam Tompkins, was to empower agency-bound creatives to “free themselves from self-promotion” by going freelance and to help those who hire them “stop conducting exhaustive searches when qualified creatives are ready and waiting.”

Yet, after conducting an internal survey which found that “80% of the freelancers on the site would leave their beloved freelance lives for ‘the right’ full-time role”, Gignac and team created The UnJobBoard.

Not only are the gigs listed on UnJobBoard official–they’re only visible to the community’s own “vetted talent”. The team also worked to simplify them in order to avoid those lengthy, wallpaper-dry job descriptions that no one reads in the first place, helping employers to create custom posts quickly and manage them alongside lists of their favorite freelancers.

The gigs listed currently run from internships to one ECD position.

Screenshots after the jump.

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Here’s a Quick Horror Primer from the Folks at FEARnet

Having watched a couple of horror films on the cable channel FEARnet (currently on FiOS at least) over the weekend, figured why the hell not ride the blood-soaked waves and mention this little promo from the network, which to be honest offers a great slate of old-school, cult and slasher films mixed with a total bevy of garbage. Still, us horror fans can’t play choosers in this and so we support whatever medium the genre gets exposed. Above is a brief promo as part of a new TV image campaign for FEARnet from L.A.-based Stun Creative’s graphics/animation division, Buster, which tries to offer a quick manual on the do’s and dont’s of horror films. Think Jamie Kennedy‘s character Randy in the first couple of Scream films and there you have it. Don’t worry, as long as idiots still won’t listen, the genre will be very much alive and kicking. Credits after the jump.

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VFX Studio Mr. Wolf Sets Up Headquarters in Santa Monica

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(Left to Right): Danny Yoon (Mr. Wolf) , Mike Pryor (Mr. Wolf), Duy Nguyen (Mr. Wolf), Jason Forest (Bully Pictures)

The expanding visual effects and post-production boutique formerly known as 1.1 VFX has set up shop in the offices of Santa Monica production company Bully Pictures under the new name Mr. Wolf. 1.1 VFX launched back in 2005 “as the finishing arm of Motion Theory and continued on at edit house Cutters.”

The move and name change were instigated by creative directors Danny Yoon and Duy Nguyen, and executive producer Mike Pryor. The new space “includes a bevy of resources for visual effects, compositing, editorial finishing and digital color correction, as well as room for further expansion.” Mr. Wolf’s credits include recent work on American Hustle, From Dusk Till Dawn: The Series and the FXX series Ali G Rezurection, as well as commercial spots for Toyota, Jaguar, Fiat, Burger King and Pizza Hut. Mr. Wolf’s new space within Bully Pictures’ offices “sets the stage for innovative collaboration and a great single source solution for advertising agencies and clients.”

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