Fallon is known throughout the industry as a game changer. His work and agency put Minneapolis on the map — helping make it the creative hub it is today. The music scene there doesn’t hurt either, but what is otherwise an arctic tundra could only be attractive to the egos of advertising by good work and better clients — many of which called Fallon home.
These days Fallon spends more time out of the office than in, we hear. He’s known to dislike talking about business outside the shop, and does some hunting here and there. He’ll receive the award in March.
For some background on his work and agency, click here.