TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Selling It Off the Runway

creative_selling.gif

Brands are peddling their goods at Fashion Week. The NY Times talks about the fashion being lost in the fold at the spectacle that is Fashion Week and mentions the vendors that are there offering their goods for sell (that sound naughtier than it is).

That’s a smart move because it’s a great opportunity to get attention for your brand. What better way to attract comsumers than to make what you’re selling seem more glamourous. It seems as though Fashion Week really has become more of an event for what’s going on around the show, than the show itself anyway. I just wonder how this is translating into ad dollars for marketers.

(http://www.nytimes.com/2008/09/09/fashion/shows/09REVIEW.html?_r=1&ref=shows&oref=slogin)

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!