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Sex Sells, So Sealy Brings Us Mattress Porn

The “Trust Sleepy’s for the rest of your life” catchphrase is not only the most creative mattress slogan ever, it might also be the cleverest double entendre of all time. For other mattress brands hoping to appeal to new customers, second place is all you can really hope for. Arcana Academy, a new Los Angeles agency founded by “headmasters” Shane Hutton (a nine-year Modernista! vet) and Lee Walters (who spent six years at Arnold)  may have a stronghold on the silver medal after debuting two Sealy, Inc. mattress spots that end with “Whatever you do in bed, Sealy supports it.”

Combined, the 30-second spots are good enough, but not great. “Good Neighbors” (above), the lesser of the two commercials, falls into that let’s-get-it-on squeaky mattress trope that stops being funny when you’re twelve years old.

“Tester,” on the other hand, manages to simultaneously stay fresh and familiar. A plastic blue butt molding attached to what can only be described as a phallic handle bounces on a Sealy mattress as a woman speaks French over a 70’s porn instrumental. I don’t know three words of French, but she sounds sexy, and I bet she’ll seduce some guys into buying new bedroom merchandise. Strange, but effective. It’s what would happen if you mixed an infomercial with Brigitte Bardot voice-over from fifty years ago. Well done, Arcana.

You can almost see them brainstorming: “Let’s put a sexy French model on the bed!” “No, too obvious.” “What should we do then?” “How about a blue butt? Gets the message across and doesn’t make women feel insecure.” “Perfect. Blue butts it is.”

Credits after the jump.

Title: Good Neighbors

Creative Director/Writer: Shane Hutton

Creative Director/Art Director: Lee Walters

Agency Producer: Charles Wolford

Director: Arni & Kinski

Production Company: aWHITELABELproduct

Executive Producer: Annique De Caestecker, Ellen Jacobson-Clarke , Oliver Hicks

Post Production: Cindy Chapman, Les Sorrentino, Gizmo Rivera

Editor: The Whitehouse, Los Angeles – Heidi Black

Music: The Lodge

 

Title: Tester

Creative Director/Writer: Shane Hutton

Creative Director/Art Director: Lee Walters

Agency Producer: Timmi Goldstein

Director:
 Blind/Greg Gunn

Production Company:
 Blind

Executive Producer:
 David Kleinman

Post Producer:
 S. Tobin Kirk

Editor:
 Justine Gerenstein

Music:
 Beacon Street Studios

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