And so, the hashtag-related adventures continue for Damjan Pita, the AKQA senior art director who recently co-created the #StealBanksyNY project that coincided with said artist’s month-long New York City outdoor takeover dubbed “Better Out Than In.” With Banksy’s residency now in the books, Pita, joined this time by West creative director/product experience Leif Abraham and web designer Roman Opalko, has turned his focus to the Hashtag Generator, which the parties involved describe as “the most stupid genius tool.” It’s good Pita and crew covered both the “stupid” and “genius” bases in the tagline as folks could perceive this as either or (or just “meh” as one of our own did). Whatever you feel, it’s quick and easy to fiddle with as you just type a sentence and watch the # generator go to work and show you if the hashtag is in use, and on which social channels they appear. From what we’ve gathered, this is just one of several efforts that Pita & Co. refer to as an #awkwardhashtag project. Consider yourselves warned.
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