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T3 Redefines a Holiday Tradition with ‘Techorate The Tree’

Last year, Austin-based  T3 used 3D printing to create a cute stop motion video wishing everyone a happy holiday. This year, T3 is reinventing a Christmas tradition: decorating the tree.

Their reinvention, which they’ve dubbed “Techorating” involves “inviting web users to amp up the holiday spirit by sending tweets to launch ornaments at the tree.” Users tweet to suggest the techoration of their choice, be it tinsel, ball, bird, candy cane, nutcracker, or fruit cake. The techorations are launched, if the introductory video is to be believed, out of a candy cane shaped barrel, to land where they will on T3′s tree. If you’re interested in participating, head on over to T3′s Techorate The Tree site, and don’t forget to tweet your launch items during launch line hours (from 8AM to 8PM) on December 12th and 13th (that’s tomorrow and Friday). We see a lot of holiday items here at Agency Spy, but this one stands out as especially fun and out of the ordinary. As far as we’re concerned, firepower plus nutcracker plus Christmas tree is always a winning formula. Let us know your techoration choices in the comments section.

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Storytelling for Media Professionals

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