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Posts Tagged ‘Albert Loera’

GlobalHue Utilizes Michael Jackson Song for Jeep

Michigan-based agency GlobalHue built their recent campaign for Jeep on the recently-released Michael Jackson single “Love Never Felt So Good.”

The series of three 30-second spots all make use of the posthumously released song, which was co-written by Paul Anka (the single version features Justin Timberlake). The Off The Wall-esque track is a breezy summer jam that makes a lot of sense in this context. Whether or not it was worth the fortune they must have paid in licensing fees is another conversation, but for obvious reasons Jeep is making a big summer push.

The spots themselves feel almost like little music videos that also happen to be selling Jeep, clearly crafted around the tune. There’s not a whole lot to the campaign other than people driving around and having fun, but GlobalHue and Jeep are banking on that and a hit posthumous Michael Jackson song being all they need. One of these spots, “Lovers of the Game,” features Cleveland Cavaliers point guard Kyrie Irving in a celebration of hoops and summer. It’s pretty fun, and at one point Irving even sinks a shot while standing in a Jeep outside the court. “Summer Fans” meanwhile, is GlobalHue and Jeep’s World Cup themed entry, otherwise pretty much in the same vein as the other two ads. You can catch both “Summer Fans” and “Lovers of the Game,” along with credits, after the jump. Read more

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Jeep MW3: 2-Minute Drill Edition

As a Jeep owner (inherited my second, an ’04 Grand Cherokee, earlier this year), I can attest that they make awesome cars. Sure, they might destroy the environment and run about $70 for a full tank of gas, but in the snowy hell of a Midwestern winter, there’s no other car you’d want to be forced to rely on. Not only are they durable beasts of vehicles, but I just learned through the power of Kelley Blue Book’s promoted tweets that Jeeps are the second-best car brand in terms of longevity, with a 40.4 percent chance over holding their value over five years. So, again, if you don’t mind ruining air quality and have to deal with commuting through two feet of snow, consider a used Jeep, won’t you?

Of course, if you’ve ever experienced a Midwestern winter, you know the only comparable environment in terms of danger, violence and tragedy is an actual war zone. That’s what makes this cross-promotion with Call of Duty: Modern Warfare 3 so perfect. It’s somehow simultaneously nerdy and badass, pairing Jeep’s revamped line of SUVs with a video game on course to become the best-selling ever. The epic two-minute spot above from GlobalHue for the MW3 edition Jeep Wrangler follows a :60 cut that debuted exactly a month ago. Of course, the big question is whether or not this (very expensive in terms of production and media spend) cross-promotion leads to those obsessed with a $60 game played on a $250 gaming console purchasing a vehicle that starts around $40,000. I guess we’ll find out when you have this exchange with your nerdy friend:

You: Nice wheels, dude. Is this car new?
Him: You know it. *puts on sunglasses* Made a killing selling off my Groupon stock. (HAHA.)
You: Wait, is this the new Modern Warfare 3 edition Jeep Wrangler?
Him: Well, man, you tell me. *throws a live grenade into grocery store parking lot*

Credits after the jump.

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