Well, the wave of ADC-related news has yet to recede (and no, we’re not getting compensated for this) as the organization has announced May 21 as the date for the 12th annual installment of its Portfolio Night event (last year’s brought on some rather inspired work). We’ll get to that in a sec, but as a lead-up to PN12, the ADC is launching a new video series based on the happenings from its first-ever Portfolio Night All-Stars battle that took place in NYC last year. There will be five episodes in all (not including the intro clip above) that will be unveiled through May 1, with the first launching this Thursday and featuring a pep talk from DDB Worldwide CCO, Amir Kassaei. As for PN12, for those of you angling to get your work seen during the May 21 global event (24 cities in all are participating), you can go here for more info and ticket purchasing. And yes, it appears there will be an All-Stars sequel this year, so raise up, kiddies.
Posts Tagged ‘Amir Kassaei’
-Global social media agency We Are Social has created a “word cloud” to reflect trends being discussed at SXSW this year (above). If you’re attending SWSXi, peep this for reference in case you need.
-TBWA\Digital Arts Network has expanded from 18 to 23 offices and from 700 to almost 900 digital specialists with the addition of branches in Brazil, Israel, Russia, Spain and Switzerland.
-Fellow Omnicom agency DDB Worldwide is celebrating International Women’s Day with the launch of a new site called “Empower.” Additionally, DDB Worldwide’s website will feature a homepage takeover of photos from “Empower while CCO Amir Kassaei‘s “Lemon 2020” blog will be guest authored by Lisa Bennett, EVP/creative of DDB North America. Said Bennett posts are scheduled to break today. link
-OgilvyOne has lost its loyalty portion of the British Airways business. link
-According to a new report from Nielsen, TV and online advertising are expected to merge by 2020. link
-The Cannes Lions folks have started naming 2014 jury presidents. This year’s judging leadership includes DDB Worldwide CCO Amir Kassaei for Film, Y&R global CEO David Sable for Creative Effectiveness and Leo Burnett USA CCO Susan Credle for Promo & Activation. link
-L.A.-based commercial production company Biscuit Filmworks has added Matt Dilmore to its directorial roster.
-Nebraskan family-run seed company Hoegemeyer Hybrids has tapped Minneapolis-based agency broadhead to serve as its agency of record.
-The Ipswich, Mass. distiller of Privateer American Rum, which puts out Silver Reserve and True American Amber lines, has named Boston-based Forge Worldwide as its agency of record.
-The 55th annual CLIO Awards, which will take place on Oct. 1, is now open for entries and full jury members have been announced. link
-While we’re on the awards tip, Barton F. Graf9000 founder Gerry Graf will serve as 2014 AICP Next Awards judging chair as well as MC of the AICP Next Awards presentation
-Speaking of the above department, Whitehouse Post has added Luis Ribeiro as new business developer on editorial, VFX and design. link
-McCann Health continues adding to staff as it’s now brought on former Omnicom SVP Susan Duffy as president of its New York-based unit, McCann Regan Campbell Ward.
-If you care to view, presenting your 93rd Annual ADC Awards Advertising and Interactive juries (well, after the jump). link
-And now, some more holiday generosity, this time from Amsterdam-based agency Achtung! (above).
-Following its Tumblr acquisition, is Yahoo now interested in acquiring photo-sharing site Imgur? link
-L.A.-based commercial prodco Furlined has added director Kristoffer Borgli to its roster.
-2014 International ANDY Awards chairman David Droga has picked his jury for next year’s event, which takes place Feb. 18-24 in Shanghai. Among those creatives making the list, which spans the globe, are CP+B CEO Andrew Keller, DDB Worldwide CCO Amir Kassaei and W+K ECD, Susan Hoffman. See the full list after the jump.
-According to Business Insider, these are “The 50 Sexiest Advertising Executives Alive.” link
-New York-based creative agency Cornerstone, which works with brands like Converse and Diageo, is expanding its U.K. operations, moving to new HQ in London’s East End and adding a handful of new senior hires. Among those joining Cornerstone U.K. are content manager Adam Hanim, senior account manager Fiona Ghobrial, senior account director Joe Strinati and in January, digital director Karen Piper.
-Vertical social media company Glam Media has appointed Dan Lagani as president/chief revenue officer. Lagani will work out of NYC and will report to Glam Media chairman/CEO, Samir Arora.
-Director Scotty Bergstein has joined the roster of Los Angeles-based production company TWC Films for exclusive U.S. representation.
- L.A.-based UTA Brand Studio, the brand strategy division of United Talent Agency, has brought on FutureBrand/Siegel+Gale alum Marcus Bartlett as creative director.
As we wrap up summer (went too fast, but FALL IN NY!), we’d be remiss if we didn’t mention the happenings during the 2013 Art Directors Club Porfolio Night All-Stars. During the weeklong event from a couple of weeks ago, creative types from 24 countries were tasked with a brief to create a global platform for the Ford Focus to ensure the auto brand we see here in North America is the same we would see overseas. Here are just a few recollections from the All-Stars who made it to the event, which kicked off on August 5 and featured the likes of DDB Worldwide CCO Amir Kassaei, Barbarian Group co-founder/CEO Benjamin Palmer and AKQA CCO, Rei Inamoto. First up to bat, we have Sean Collander, copywriter and PN11 Chicago All-Star.
“Camaraderie is not exactly what you would expect when pitting 23 young creatives against each other in a competition to create work for one of the world’s biggest car brands, but that is exactly what I’ve found over the last few days here at the Portfolio Night 11 All-Stars competition. Now, don’t get me wrong, we all want to win, but it’s coming out in the work, not in our relationships with each other. I’ve had conversations about the future of advertising, European politics, the merits of both Texas BBQ and Kansas City BBQ, rap videos, and Robin Thicke’s hair. Different teams will regularly get together to play a game of Pictionary to let off steam. At the end of a full day of concepting, we will all get together for a few drinks, and have made the bar down the street the unofficial after party location of the week.
I think I can speak for all 23 participants when I say we’ve experienced a lot over such a short amount of time, and it has been more incredible than any one of us imagined it could be. The Art Directors Club has been extremely gracious with their knowledge and resources, managing to bring together an unbelievable list of guest speakers, judges, and sponsors.
When I attended Portfolio Night 11 in Chicago back in May, I went simply looking to get feedback on my work and maybe, If I was lucky, a job. I had no idea that a few months later I would be selected to work on a brief for Ford with 22 other creatives representing countries all over the world. I can honestly say that this is one of the most fun and stressful experiences I have ever had, and am truly humbled to be a part of the very first Portfolio Night All Stars.”
After the jump, check out more from Isabelle Osterlund, another PN 11 All-Star from Stockholm.
-David&Goliath alum David Measer has joined CP+B’s L.A. office as group planning director and will lead the latter’s Microsoft Windows account.
-New York/Minneapolis-based prodco Twist has welcomed Cosmo Street alum Alissa Liebert as associate producer.
-Subaru gets some love from both up north and here in the States as DDB Toronto has rolled out the “Forester Family Rally” campaign (above) while Carmichael Lynch brings us a “Backseat Anthem,” which you can view here.
-Time to trade in that Galaxy Note II as Samsung is reportedly bringing us the Galaxy Mega. link
-One marketing intelligence company has downgraded its own global ad spending forecast. link
-JWT North America president/chief integration officer Mike Geiger, DDB Worldwide CCO Amir Kassaei and Havas CCO Jason Peterson have joined the Executive Jury of the 2013 New York Festivals International Advertising Awards. link
-Commercial production companies Tomboy and Looking Glass Films have formed an alliance for mutual representation, thus bringing together a directorial roster including David Mamet, Roman Polanski, Renny Harlin, Danny Boyle and more. EP June Guterman presides Looking Glass Films, whose roster will be represented in the UK by Tomboy Films, overseen by MDs Glynis Murray and Barnaby Spurrier.
- Robert “Bobbie” Boucher (real name, we believe) has joined El Segundo, CA-based David&Goliath as director of digital delivery & technology.
-To set the mood for the cold, dark end of day, here’s a new campaign from NYC strategic creative agency YARD, which enlisted Jimmy Page and American musician Gary Clark Jr. to help promote the John Varvatos spring/summer line (above).
-Just a reminder that Target’s Twitter-based “Everyday Collection” event an actual online runway show from Minneapolis-based mono that’s inspired by people’s everyday tweets, will come to fruition this Thursday, Jan. 24. link
-The folks behind eTail have announced the finalists for their 2013 “Best in Class” Awards, which takes place in Palm Desert, CA from Feb. 25-28. link
-WDCW has brought on six-year Creature vet Ramon Vasquez as a senior designer.
-After the jump, if interested, you can check out the final round jury lineup for the 2013 Health Effies, which will determine winners in these six categories.
Two recent Miami Ad School Europe grads, Babatunde Adebola and Niclas Hellberg, are daring DDB Stockholm to live up to its company manifesto by getting them paid internships at the world’s most famous ad agencies.
See, on DDB Stockholm’s website, the agency boasts (in Swedish), “We always include the option of a payment by results clause.” Adebola and Hellberg is taking this to mean, “If our creative for your company doesn’t work, you don’t have to pay us.” So, the two enterprising young creatives have created a Nigerian-German startup called BabaNic&Co, and is trying to hire DDB Stockholm to get them jobs at big name agencies. It’s a bold move, attempting to pressure an agency into a job, though not quite as bold as sending out a fake press release (remember that?). Now, let’s break this down a bit.
Why it won’t work:
- Adebola and Hellberg are offering the agency half of their salaries or the equivalent in German beer as payment for the work. Internship salaries, even combined, are generally nothing near what an agency’s minimum fee is. So, there’s not monetary incentive.
- The cited brand manifesto on DDB Stockholm’s page is, unless I’m mistaken, not there anymore, if it ever was. Did DDB remove it in response to this, or are we just seeing some clever art direction in the YouTube video?
- As we mentioned before, pressuring agencies into giving you jobs doesn’t generally work out too well. Put a ticking timer on your startup’s website isn’t going to help anything.
- I don’t know the man personally, but I would think that DDB worldwide CCO Amir Kassaei isn’t too fond of being the board chairman of a company he’s never heard of.
Why it will work:
- DDB has a sense of humor, and will help the two creatives out (or offer them jobs) as an act of charity and favorable PR.
- Adebola and Hellberg actually have portfolios with some real and award-winning work. That always helps.
So, what say you readers? Will DDB Stockholm help these guys out, ignore them, or send them a cease and desist letter? Place your bets in the comments section.
On June 19, we received a random email from a guy named “Seth,” who wanted to tell us about how he’s in charge of advertising and marketing his 88-year-old grandmother’s eponymous beer called Ethel’s Brew (see “Ethel’s Brew Story” above). “Seth” explained that the beer was created by Ethel following the loss of her husband Burt because “it was a bit of a dream of theirs after a 1950’s visit to Oktoberfest in Germany.”
Well, we admittedly and unfortunately glanced over it because just over a week later, it’s been revealed that “Ethel’s Brew” was actually a social media effort created for the Cannes Lions by DDB worldwide CCO Amir Kassaei and his team. The DDB crew was responsible for it all, from Ethel’s story to, yes, even “Seth” and according to the agency, it was developed to “raise awareness of DDB’s successful social creativity approach.”
In a statement, Kassaei, whose team came up with “Ethel” in two weeks on a minimal budget, says, “Anyone can throw an over-the-top party, but pulling off a brand and product launch on a shoestring budget is a more exciting challenge for our teams.” Does this effort prove DDB’s social media savvy? Well, we can’t say it disproves it, but we’ll let you decide. Check out Ethel images and a Firefly cyclist enjoying a bevvie at Cannes after the jump.
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