In case you were wondering what the latest word is with Mauro Cavalletti, the former Mullen chief digital officer and current JWT Brazil chief integration officer, the exec has filled us in on some interesting work for Coca-Cola. Specifically, Cavalletti and crew at Group JWT, which includes JWT’s Sao Paulo branch and local units Casa and iCherry, have launched a new print effort to hype Coke’s online radio platform Coca-Cola FM on their home turf. With the FM platform turning a year-old, Group JWT decided to turn the cover of Brazilian teen magazine Capricho into a loudspeaker for the iPhone. We knew the numerous covers of the Twilight cast and other teeny-bop faves served a better purpose. Check out some of the print images after the jump, which may also explain things, along with Portuguese-infused credits you can pretty much figure out after the jump.
XenoPsi Media is looking for a Brand Content Creator. next job IMRE, LLC is looking for a Social Marketing Program Manager, 5Loom. next job Bayard Advertising is looking for a Account Manager. next job Cooke and Co is looking for a Production Manager. next job Instructables is looking for a Digital Ad Sales Executive. next job IMRE, LLC is looking for a Account Manager, Integrated Consumer Programs. next job The Ad Council is looking for a Director, Public Relations and Social Media. next job Blue State Digital is looking for a Creative Director: Advocacy and Fundraising. next job McMurry/TMG is looking for a Marketing Specialist. next job JWALK is looking for a Senior Project Manager. see all