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Posts Tagged ‘Andrew Rolfe’

Entrinsic Debuts ‘The Mortgage’ Film Trailers for RBC

Digital agency Entrinsic created a new campaign for RBC targeting first-time home buyers called “The Mortgage,” in which they imagine the home buying experience in three different Hollywood-genre style trailers.

Directed by Jeremiah S. Chechick (best known for National Lampoon’s Christmas Vacation), each trailer promotes a fictional film of a couple shopping for their first house, with roughly the same formula channeled into three different genres: romantic comedy, drama and horror. The results are cheesy, but not unwatchable. They certainly have the tone of the Hollywood trailer nailed. The best of the bunch is probably the horror one (featured above), which squeezes in some jokes riffing on popular horror movie tropes. It works a lot better than the drama trailer, which feels a bit forced attempting to fit home buying into a Hollywood drama style narrative.

“Analytics are always behind everything we do at Entrinsic,” said Eli Singer, founder and president of Entrinsic. “We call it ‘creative by the numbers.’ Based on the data we gather we’ll be able to augment the campaign, making it increasingly connected so that it drives strong results for the client, just like we did with RBC’s successful students initiative.”

At the end of each of the trailers, viewers can click through to RBC’s digital properties for first-time homebuyers. In addition to the three spots, the campaign also has a social media element with events on Twitter, as well as a contest giving entrants the opportunity to win $25,000 towards a mortgage downpayment. The campaign will also be supported by “integrated offline content including full page movie poster-style ads in newspapers, mock “coming soon” posts promoting the movie trailers on relevant websites and blogs, in-branch advertising, wild postings, in-cinema advertising, interactive banner ads and social content and influencer outreach.” It will run throughout the key spring homebuying season. Stick around for credits and “Romantic Comedy” after the jump. Read more

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Walk Off The Earth Plays Bland Song in Three Styles for Interactive Beetle Spot

Immensely popular/boring band Walk Off The Earth play the same bland song in three different styles for Red Urban’s new interactive VW spot, directed by Wendy Morgan.

Users can select to hear the song “Gang of Rhythm” in three different versions, each shot at a different location and paired with a different Beetle, and even switch back and forth while the song plays out. They can choose ”Playful” mode for the Beetle Convertible, “Soulful” mode for the Super Beetle, or “Powerful” mode for the Beetle GSR. The song sounds like it was written for a car commercial, so I guess it’s appropriate enough. That doesn’t make it any more listenable, though. Gimmicky attempts to use the Beetle in the music abound: In one version, it’s the sound of the car’s engine, while in another it’s one of the Walk Off The Earth dudes drumming on the car.

According to Christina Yu, ECDof Red Urban Canada, the collaboration was the band’s idea. “Volkswagen got a call from the band one day,” she says, “apparently they are big Volkswagen fans and wanted to collaborate…We thought it was a great idea, so immediately started developing the ideas for the video.”

One thing we can take from this is that interactive seems to be in at the moment, especially in work for car companies. WCRS had their virtual test drive for the BMWi3, and Campfire had that “Deja View” spot for Infiniti. This particular spot’s interactive element (or gimmick, depending on your stance) is a pretty sound one, and the fluidity with which you can switch between the different styles in the video is well-executed. If I had been able to stomach the music, I could have even enjoyed it. Credits after the jump. Read more

Yes, Maybe Chat Lines Do Serve a Purpose After All

The folks at Toronto-based agency Blammo, which in recent times has showcased Canadian ad players and gave us a kooky Halloween campaign for Arby’s, now induces a little shudder with this effort for a chatline company called QuestChat. Don’t let the hot and heavy fool you as the end result is not, uh, the gratifying one you’d expect, the buildup can be considered both sensual and amusing or all/none of the above. Take your pick and enjoy the 3am ad while we refrain from pulling out several stereotypical/cliched jokes from the bargain basement of comedy. Credits after the jump.

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