Backyard director Rob Pritts helms this new campaign for the LG Optimus One created out of BBH, Shanghai that highlights the device’s ability to summon any information through voice, text, photo–well, you know what smartphones do.

In the spot above, a cunning young lad tricks two Japanese businessman who are eager to try a notorious Far East delicacy. Amusing, sure, but we liked it better when Homer Simpson did it. View credits and another spot from the campaign, which shows how the Optimus One is also a survival tool of sorts, after the jump. Hey, who needs James Lipton and his beard, anyways?

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