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Posts Tagged ‘Bill Nye’

GSD&M, Welikesmall Make Science Look Cool for U.S. Air Force

Yeah bitch, science!

If you’ve been paying attention to education in this country, you probably know that U.S. students aren’t stacking up so great against students around the world. They’re currently ranked 25th globally in what educators have taken to calling STEM: science, technology, engineering and mathematics.

In an attempt to get more students to pursue careers in science and technology (other than meth manufacturing), the U.S. Air Force teamed up with agency GSD&M to create a project called the Air Force Collaboratory, described as “an online educational platform that pairs students with Air Force experts to tackle three unclassified military projects.” The projects include a prototype technology to rescue people trapped in collapsed structures, determining where to launch the newest GPS satellite, and designing the next generation of unmanned aerial vehicles.

GSD&M partnered with interactive design consultancy Welikesmall to create video content from three Air Force bases, including Air Force Space Command — one of the most restricted-access areas in the country. Using video, including shots captured by crawling through debris in simulated earthquake conditions, GSD&M and Welikesmall created an informative and engaging video. They make science and technology seem kind of cool, not always an easy feat. The video was lacking one crucial piece though: Bill Nye.

Welikesmall also created a social media network that allows the Air Force to constantly update the site with new content, projects and notifications. They even turn the project into something of a game, with users able to see how their ideas rank against their peers. It will be interesting to see what new ideas emerge from this endeavor. Credits after the jump. Read more

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Pergo Gives a Floor Durability Test Courtesy of Battlebots

Believe it or not, 2012 marks a decade since Comedy Central canceled their robot fighting show, BattleBots. The show had it all, from destruction to hilarity to scantily-clad “correspondents” to cameos from Bill Nye the Science Guy. If you’re anything like me, and you consider these attributes the recipe for televised greatness, you were devastated when BattleBots went off the air.

So, understand that I’m a little biased when I call the above spot for Atlanta-based agency Fitzgerald+Co a wonderfully creative way to demonstrate the durability of Pergo floors. Not only do I get to see my old robot friends, but I suddenly have quite an affinity for a flooring product that I’d never heard of before. Of course, this begs the question: Do married women, who I assume are the ones generally responsible for making the purchasing decisions when it comes to flooring (as depicted in the spot), respond to BattleBots in the same way that I do?

The campaign also features a Facebook page where consumers can “Like” the video for a chance to win a new floor, learn more about the BattleBots featured in the spot, and browse different Pergo styles and key features. Credits follow after the jump.

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Winnie Cooper, Bill Nye Guide Toyota Prius Buyers Through the Game of LIFE

From Toyota and Saatchi & Saatchi LA comes a new YouTube campaign for the Prius c, a digital experience hailed by the agency as the “first and only YouTube-based car configurator to exist.”

Last month, Toyota debuted a TV spot comparing the game of life to, well, the board game LIFE, emphasizing how the Prius c’s fuel-efficiency helps young car buyers take their lives to the next level. Now, Toyota has debuted a new LIFE-themed YouTube channel, where celebs give young Gen Y-ers car-buying advice including how to balance one’s budget with a vehicle purchase, calculate MPG, and the tech advantages of the Prius. Making a cameo appearance in a video called “Wallet Wisdom” (above) is Danica McKeller, the limber mathematician best known for capturing the hearts of Gen Y with her role as “Winnie Cooper” on The Wonder Years.

Also appearing to talk about the Prius c’s “Touch Tracer Display” is a man known to the world as “Bill Nye the Science Guy,” who made learning an absolute kick-ass experience for 90s Saturday morning TV viewers. So, why all the celebs of yesteryear? Referring to the YouTube campaign, Saatchi LA says in a statement that “the core demographic for the Prius c is made up of city-dwelling professionals in their 20s and 30s who lead extremely busy lives. And although they don’t spend time checking into Foursquare to unlock deals or viewing long-format content from their phones, they are ‘social shoppers’; and often look for tools that help them easily share and collect opinions. Saatchi LA also found that the Gen-Y set, who are artistic and creative in nature, are turned off by the standard, clinical car configurations of today that feature stale drop-down menus, constant pricing per feature and standard 360 car spins.”

Aside from YouTube, the campaign will also be shared over “this generation’s favorites,” Google+, Twitter and Facebook. View the Prius c interactive YouTube page here.