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Posts Tagged ‘Brad Kayal’

Audi Shows Us How ‘It Couldn’t Be Done’ Got Done

Audi has been busy lately, pumping out ads for their newest cars in sponsorship deals with Iron Man while simultaneously pitting past and present versions of Spock against each other. The automaker seems to be at it again, now with longtime agency Venables Bell & Partners, for a 60-second spot that traces back to the origin of the company. Retro footage of Audi’s founder, August Horch, and old-school automobiles plays for most of the spot, set to narration of the children’s poem It Couldn’t Be Done, written by Edgar Albert Guest. I guess Dr. Suess was busy.

By design, most of the commercial feels like it belongs to pre-1980, but the dissonance of the kid’s poem and the speeding-car shots strikes a cool chord. While previous car spots may be clever or topical when full of movie stars, this one stands out in a good way. It’s smooth and engaging, presumably, like a ride in a new Audi. Credits and a couple of :15 second spots after the jump.

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Google, Audi Join Forces for a Pleasant Ride Through San Francisco

Worlds collide in the latest spot from Venables Bell & Partners, as Google and Audi share in the stage in “Enhancing Navigation.” How significant is this pairing? Well, I want you to question that as you listen to this classic Powerman 5000 song from 1999. God, what a ridiculous song.

Anyway, the above spot follows an Audi A4-driving couple through a freeze-framed Google Street View rendering of San Francisco. As we watch the couple traverse a familiar blue line and arrive at various red checkpoints, it’s funny to think of how much Apple Maps made Americans pledge their undying allegiance to Google Maps. Perhaps it’s this rekindled fandom for Google (and the jangly soft indie folk track) that gives this spot a warm, almost nostalgic ambiance.

Finally, we see the couple arrive at (SPOILER) a sunny beach where we realize they’re using Google Maps (which pulls from Google Earth and Google Street View) to navigate to their own wedding. As an Easter egg, you may notice that the couple’s four pits stops along the way were to pick up something old, something new, something borrowed, and something blue. Yes, the thought of something that cloying is a bit gag-inducing, but somehow VB&P keeps this spot fun-cute as opposed to annoying-cute. Credits follow after the jump.

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