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Posts Tagged ‘Brett Favre’

Carl’s Jr. Would Have You Believe That Terrell Owens is Still Living a Charmed Life

Hey, look at that! It’s former All-Pro NFL receiver and notable public nuisance Terrell Owens getting paid for his time by appearing in a 72andSunny spot for Carl’s Jr. It’s a post-Christmas miracle!

Sure, Owens hasn’t played in an NFL game since 2010. And, it’s been eight years since he last suited up for the Philadelphia Eagles, where he was let go after getting into a beef (get it?) with the team owner and QB Donovan McNabb (who he accused of getting “tired” during the Eagles’ Super Bowl loss in early 2005). But, agency and client needed someone to shit on Philadelphia’s notoriously vocal fans to contrast them with the deliciousness of their Philly Cheesesteak Burger, and Owens was more than happy to oblige.

But, should you feel any sympathy for how he was treated in Philadelphia, or during his multiple attempts at an NFL comeback over the last few years, remember how he he frequently implied that San Francisco 49ers QB Jeff Garcia was gay despite it having no bearing on anything. Remember how he called out Donovan McNabb for not playing through a sports hernia and implied he wasn’t a warrior like Brett Favre. Oh, and remember his terrible VH1 reality show. Because we should really bring that up more often. Credits after the jump.

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BBDO Brings More Funny to Foot Locker in Star-Studded Spot

BBDO’s solid streak for Foot Locker continues with a new spot promoting the chain’s annual “Week of Greatness” event, “the one time each year when the most premium kicks come out.”

Entitled “All Is Right,” this latest effort is part of the agency’s ongoing “Foot Locker Approved” campaign for the brand and features the talents of Kyrie IrvingMike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre, Craig Sager, and Craig Sager‘s suits. Directed by Jim Jenkins“All Is Right” opens with Kyrie Irving stating that with Foot Locker’s “Week of Greatness” it “feels like all is right with the world.” Irving then daydreams about what else would happen if all were suddenly right with the world. This daydream sequence features all the aforementioned stars. We see a lot of ads here at AgencySpy that attempt to be funny. Most of them miss; a few elicit a chuckle or two. Few of them are as genuinely funny as the daydream segment in this spot. I won’t give away too much, but the part featuring Mike Tyson (almost always comedic gold) made me laugh out loud. If the whole spot ended there it would still be classic, but the portions featuring Dennis Rodman and Craig Sager are almost as funny. We hope BBDO continues to make laugh-worthy work for Foot Locker in the future. Credits after the jump. Read more

In Honor of Pro Football’s Return, Here’s the Evolution of the TD Dance

After a lockout that lasted several months, NFL players and owners finally reached a collective bargaining agreement just hours ago, thus officially bringing football back this season. So, for those of you celebrating, here’s the “Evolution of the Touchdown Dance,” which is W+K and ESPN’s send-up of the legendary viral clip, “Evolution of Dance.” OK,  it’s that time again. Bring on the chips, beer, fantasy geeks, hours of analysis, Brett Favre rumors and testosterone.  But seriously, where’s the Randy Moss mooning nod in this clip?

Sears Rains Cold, Hard Facts Up in Here

Sigh. It feels like only yesterday that Sears announced that it was moving its ad business almost completely away from Y&R Chicago to McGarryBowen’s Windy City offices. And, just like that, we have our very first TV spot for the brand from McGarryBowen. Time flies when your agency is also winning Burger King and is being considered one of the frontrunners for United Airlines’ business, doesn’t it?

So how is Sears “new look?” Well, we’ll note the absence of Brett Favre in this and the introduction of the “Truth Room” in this spot, where some guy drops some knowledge on new, young homeowners who think they can buy Sears’ vast selection of low-priced appliances anywhere. Also, as this was uploaded to the “BlueApplianceCrew” YouTube account, perhaps Sears’ trademark league of helpful and knowledgeable employees are staying on for the agency switch.

What do you think? Did Sears make the right decision with the agency change, now targeting young couples cashing in on the housing “buyer’s market?” And, does the ad target these people well?

Wheaties – ‘I Got My Own Spoons’ (DJ Steve Porter Remix)

Is “I got my own spoons” the next advertising catch phrase to sweep America? Wheaties certainly hopes so, and who better to get this off the ground than Kevin Garnett and the face of all things that require a professional athlete endorsement, Peyton Manning.

Why does Peyton have his own spoons? We never really find out, but as one of the official “creators” of Wheaties FUEL, along with KG, Albert Pujols, Bryan Clay and Hunter Kemper, he gets free reign to do whatever he wants.

Okay, it’s a remix video, and anyone with a basic knowledge of Final Cut and a YouTube account can make these in under a day. But, hey, just as Muggles (non-ad folk) still think flash mobs are cool, so too do they find remix videos interesting. Look at the comments on the video and the over 52,000 views its racked up in little time. After all, this DJ Steve Porter chap is behind such viral remix classics as Allen Iverson‘s “Press Hop,” Randy Moss‘ “One Clap” and Vince Offer’s “Slap Chop Hop. “We’re just hoping Wheaties next remix video might feature Brett Favre and Anthony Weiner.

Wrangler Sets People on Fire

In America, we have Brett Favre. He plays pick-up football with his bros in rural Mississippi, sits pensively atop a tractor for a while, and then leaves his makeshift gridiron to go feel up a masseuse, all while wearing his pair of real, comfortable Wrangler jeans. In the grand ol’ US-o-A, Wrangler jeans are dad jeans. They’re the jeans you wear to fix the house, the jeans you wear to roughhouse with your kids and the jeans you wear to recline on your lazy boy, open that case of Milwaukee’s Best and watch football for six hours straight.

In Europe, Wrangler jeans are apparently something totally different. Since Wrangler’s “We Are Animals” campaign launched in 2008, the company has been fighting Levi’s head-on as the cost-efficient jeans for Europe’s rebellious, independently minded youth. And, this spot from Paris shop Fred & Farid takes it up a notch with professional stunt people on fire and jumping through windows.

The campaign also features a print component, featuring eye-popping photography from Cass Bird and a website that allows users to virtually experience the feeling of jumping through a window. Yeah, Favre might be known as an “ironman” throughout the world of sports, but has he ever done his job while on fire?

Thursday Odds and Ends

-Brett Favre‘s texting shenanigans could cost him $100 million in endorsements. link

-Hill Holiday wins the MLB pitch. link

-The now-overexposed Betty White becomes a fashion designer. link

-John Baglivo joined Rosetta as SVP of brand marketing.

-Verizon will join AT&T in selling iPads. link

-Facebook and Microsoft announced a new search partnership yesterday. link

-Luxottica Group tapped Publicis Groupe for global marketing and ad services. link

-Hey look, a new creative agency opened. link

-Various TBWA offices were shortlisted at the London International Awards. link

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