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Posts Tagged ‘Bryce Cline’

Goodby, Adobe Go ‘Woo Woo’ Over New (Fake) Social Platform

In case you missed its premiere during this past weekend’s U.S. Open broadcast (and who can blame you, what with World Cup debut weekend and all–nice scheduling, PGA), here’s the new GS&P-created spot for Adobe that introduces us to something called “Woo Woo.” What is it, you ask? Well, it’s a social platform–albeit a fictional one–that seems to highlight just how flash-in-the-plan the social networking world is and how marketers can ultimately get lost in the chaos. The :60 effort, which also bowed at Cannes, not only hypes the Adobe Marketing Cloud but marks the brand’s first network TV ad in over a decade. According to folks on the Spy line, Razorfish San Francisco is helping out on Adobe’s return to network television by building the “launch” website around Woo Woo (coming soon, apparently) and running its Twitter feed. While there might never be an actual Woo Woo, at least this spot brings back some fond memories of our long-since-buried MySpace and Friendster accounts. Credits after the jump.

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Remember Remember, It’s Still Freaking ‘Movember’ (Updated)

Even though we’re halfway through November and everyone’s now itching to get away for the Thanksgiving holiday, we’d be remiss not to mention that this month of course also signifies “Movember,” the annual event where agency people among others grow facial hair for good causes. We’ve glossed over some of the Movember efforts thus far (for shame), so we’re glad GS&P reminded us this morning via their own project dubbed “Goodby Silverstein & Moustaches.”

The GS&M initiative is being led by the agency’s creative coordinator and “team captain” Bryce Cline, who says, “The team Goodby Silverstein & Moustaches is something that ‘The Pit,’ those of us who sit on [third] floor who are interns and Creative Coordinators, are doing. We take pictures everyday of our moustaches and are compiling visuals with the pictures. But we wanted it to be bigger than us so we put up posters all over the agency hoping others may join.”

So far, about 17 Goodby staffers have joined in the GS&M effort, the goal of which is to help promote men’s health. Donations, meanwhile, have totaled approximately $420 thus far, though perhaps the poster featuring the giddy agency namesakes above might help the cause. But where oh where is Mr. Goodby’s stache?

While we’re on the subject and Movember, we should also mention that fellow Bay Area agency Pereira & O’Dell has also gotten in on the action. We mentioned it briefly at the beginning of the month, but might as well refresh your memory since we do kinda dig their Movember logo (below).

Update: Well, more agencies want in on the Movember coverage, so we’ll oblige. Peep Organic Detroit and Draftfcb SF’s salutes after the jump.

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