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Posts Tagged ‘Cally Morton’

Intel, Toshiba, Pereira & O’Dell Make Alien Movie to Sell Computer Processors

About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace and Mary Elizabeth Winstead as two young actors who can’t believe that this is where their careers have taken them thus far. The big budget online film was apparently effective enough at whatever it was trying to do to spawn a spiritual sequel, “The Power Inside,” starring Harvey Keitel as a guy you kind of feel sorry for until you you consider that he’s still finding work at his age.

As a press release tells us, the heavily product integrated plot will consist of “An alien invasion by a race of extraterrestrial moustaches and unibrows who take over the upper lips and eyes of people around the world. The main character is Neil, who together with his friends and the help of technology discovers his inner strength to defeat the moustache and unibrow invaders called Uricks. Intel-inspired Ultrabook™ devices by Toshiba play an important role in Neil’s journey of self-discovery.” We assume “inner strength” and “Intel-inspired Ultrabook™ devices by Toshiba” are pretty interchangeable in this scenario.

Similar to its predecessor, computer processor fans every can be part of the film by interacting with the protagonist via Facebook. Users can also upload a photo of themselves, edit that photo with a moustache and unibrow, and reach self-actualization after the process is completed. Credits after the jump.

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Here’s the First Spot for D-Wade’s New Li-Ning Branded Shoes

In October, Miami Heat guard Dwyane Wade shocked the world (aka people who care about NBA apparel endorsements) by leaving Jordan Brand and joining forces with Li-Ning, one of China’s most-prominent sports brands (that’s been slowly making inroads here in the States over the years).

The move was shocking for a couple of reasons. First, it put Dwyane Wade in Michael Jordan‘s crosshairs which, if you’ve read Wright Thompson‘s incredible piece on Jordan for ESPN, you know it’s a terrible idea because MJ is totally fucking crazy. Second, it revealed that China’s plan for worldwide dominance begins with taking our beloved professional athletes away from us. Third, it revealed Wade to be Chinese  and most likely communist sympathizer—someone who would turn his back on his home country for the wealth and oppression that China’s booming (though unstable) economy offers to those willing to denounce the USA (Ed: As far as we know, Dwyane Wade is not actually a ‘communist sympathizer’ nor is he the catalyst for China’s global takeover. We hope you’re no longer in the fetal position at this moment).

Li-Ning apparently offered Wade his own brand within theirs, including a lot of creative control over his projects. Jordan brand, being run by a psychotic control-freak, obviously would never let this happen. So, we have the above spot from agency Zambezi depicting Dwyane Wade running the show like a badass. Smile now, D-Wade, but is your pile of Yuan keeping you warm tonight? Actually, yeah, it probably is. Credits after the jump.

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Friday Odds and Ends

-A year after the termination of its shareholder agreement, Publicis Groupe has bought back nearly four-million shares from Dentsu. link

-Psyop/MJZ alum Cally Morton has joined Culver City/Vancouver-based VFX house Zoic Studios as executive producer in the commercial division.

-GE has teamed up with Tongal to honor National Inventor’s Day via a challenge for young inventors. link

-Global social media agency We Are Social has launched a new paid media offering and has hired TBG Digital alum David Gilbert to lead the way as media director.

-NYC agency Campfire continues its work for HBO, hyping the Feb. 19 season two Blu-Ray/DVD release of Game of Thrones by inviting fans to take the “Night’s Watch Oath.” link

-Ad man-turned-artist Jim Riswold has named the winner of his specific ‘Young Guns’ brief and explains how he came to his decision. link

-Omnicom-owned retail/shopper market agency Integer Group has opened up shop in Walmart’s home turf of Bentonville, Arkansas. link

-Deep Focus has opened the doors to its “creative newsroom for hire,” Moment Studio. Take a stroll through via the clip above. link

-Philly-based agency LevLane has promoted Emily Verna to account manager.
FYI, we’re off Monday, Feb 18 for President’s Day. We will resume regular posting on Tuesday.