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Posts Tagged ‘Camila De Biaggi’

BBH NY Launches Campaign for PS4′s ‘Infamous: Second Son’

BBH New York continues its PS4 onslaught with a live-action spot at the center of their new campaign for Infamous: Second Son, the third game in the best-selling Infamous series and Sony PS4 exclusive (you might consider it Sony’s answer to TitanFall, which we reported on yesterday).

The entirely live-action (although there is some silent gameplay footage on the end screen before the Playstation logo), :75 spot “depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP).” Rowe is depicted in the ad by a somewhat passable lookalike in his trademark red cap, trailed by the DUP. The new ad teases the kind of action players can expect from the game, while avoiding revealing anything about the story. It should draw interest from both fans of the series and newcomers.

BBH New York’s campaign rolls out with “TV advertising based on the short film,” as well as additional “complementary online advertising.” Gameplay developer Sucker Punch, meanwhile, has released a trailer showcasing gameplay features players can expect in the new game. Infamous: Second Son will be released on globally on March 21st. Stick around for credits after the jump. Read more

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Thursday Morning Stir

-Following a review, London digital creative agency Weapon7 has picked up the biz for social enterprise, Headspace.

-The Cannes Lions 2013 call for entries is now open across all categories. Deadline is March 28. link

-WPP has acquired ecommerce/digital consultancy, Salmon. link

-Yes, go be that unique snowflake, says Saatchi & Saatchi Italy in a new campaign for the Toyota Auris Hybrid (above).

-The New York office of VFX/digital studio MPC has hired Camila De Biaggi as co-head of production alongside Derek Macleod-Veilleux, and Claudia Guevara as head of color.

-Uber Content’s  Lisa Sabatino has joined Anonymous Content as co-director, West Coast sales and marketing.  Sabatino, by the way, holds the same role and responsibilities for Anonymous Content sister company, Serial Pictures.