TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Carey Head’

BBH NY Promotes EP to Head of Content Production

Kate MorrisonToday the New York offices of BBH enhanced production capabilities by promoting Kate Morrison, former Executive Producer, to Head of Content Production.

Over the past decade, Morrison has held production roles at various agencies including 180, BSSP and twofifteenmccann; her promotion arrives after spending seven months spent in the EP position and working on the PlayStation “Perfect Day” spot that won a Gold Lion at Cannes. In the newly created role, she will help lead and manage the production of all of the agency’s content.

CCO John Patroulis writes:

“Kate Morrison has made a massive mark on the work at BBH New York…like every producer here, [she] puts the quality of the work first and foremost.”

The promotion is the latest move in BBH New York’s recent expansion: earlier in the year the office hired Carey Head of Barton F. Graf 9000 as Head of Integrated Production and Technology and Art Director Marcos Kotlhar of Brazil’s AlmapBBDO to strengthen its content production offering.

Morrison will report directly to Head.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Monday Morning Stir

-Ice-cream brand Cornetto releases 8-minute ad with Lily Allen, lesbian love story (video above). link

-AT&T acquires DirecTV. link

-Will Beats keep Apple cool? link

-In a bid to be more invasive, Facebook adds button letting you ask friends about their relationship status. link

-BBH New York hires Carey Head to lead integrated production and technology. link

-Lunchables is targeting the teen market. link

-Political procedurals dominate fall TV season. link

Barton F. Graf 9000, Psyop Charm with ‘Clash of Clans’ Anthem Ad

Gerry Graf’s Barton F. Graf 9000 NY has worked with production company Psyop, fresh off their game-developing debut with the Susan Sarandon-narrated Nightmare: Malaria, to develop this charming spot for the Supercell-developed strategy game Clash of Clans.

The one-minute anthem ad places the viewer in the middle of the action, on the same level as the melee taking place. To bring the game to life in the spot, Psyop “embraced the bright, stylized and saturated look of the game,” explained Psyop Director Fletcher Moules. “We wanted to fully conceptualize what the world would look like if we were running alongside the horde of barbarians, what would it feel like to be covered in their saliva.”

The impressively animated ad really does a good job transporting the viewer into the world of Clash of the Clans, thankfully without any saliva. One noteworthy moment occurs when two giants chuckle as they are hit with cannonballs. It was one of Psyop’s favorite segments to animate, as well. “It added the heart and the warmth that was only achieved when we removed ourselves a little from the ruckus to enjoy it from their perspective,” said Moules.

It would appear that Supercell’s audience is enthusiastic about Clash of Clans as well. The video was released on December 23rd, and garnered 14 million views in its first week. Credits after the jump. Read more

Did You Pay Your Taxes…Or At Least Do Happy Hour?

Goodby, Silverstein & Partners launched this new ad for just in time for tax day deadline yesterday. Did you take advantage of the brand’s all-price happy hour to alleviate the pain (or joy) on this, the merriest day of years. Anyhow, check this out and if you’re into gaming mode, Sonic has a “Tax Cut” game for you to play here. Yes, the two guys are in effect as well, who give you some advice on how to attain the highest score. Credits after the jump.

Read more