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Posts Tagged ‘Carlao Busato’

Dove Shampoo Makes You Feel Like a Man

Diego, our hapless protagonist, suffers from what I’d like to call the Herbal Essence Effect. Every time the camera shows his face, his long locks blow gently in a make-believe wind. Presumably, Diego is a man’s man, but he’s unaware of the feminine yet magical impact his shampoo is having. In a nice creative touch, Diego even keeps his shampoo handy at the office. It’s pink. Then the lightbulb goes off.

Shampoo commercials targeted at men often go with the models-will-love-you approach, but Ogilvy Sao Paulo has taken the road less traveled. It appears to have paid off–more than 700k views in 4 days–this is the kind of spot that could go viral for the right reasons: It’s short, funny, subversive compared to what we’re used to seeing, and best of all, tells a story.

Watch as Diego reclaims his manhood and stops distracting all of his coworkers. Credits after the jump.

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Unilever Imagines a World with More Making Out

If you haven’t gotten any for a while, you might want to steer clear of Hungry Man Brazil and Lowe Singapore/Bangkok’s latest spot for Unilever. Feelings of envy and a heated desire to make out may arise.

The 45-second video, directed by Hungry Man’s Carlao Busato, is an “action-packed” ad for the mega-corporation’s toothpaste brand called Close Up, which apparently eliminates 99 percent of mouth germs. And when no one in the world has bad breath, there’s nothing stopping people from getting close. Bus drivers and passengers lock lips, a policewoman jumps on a robber in a loving way, opposing soccer fanatics forget their rivalries. And, it all goes down to the tune of Bonde do Role’s “Bang.”

If that doesn’t inspire you to seize the day by its face and kiss it hard (metaphorically or not), I’m not sure what will.

Credits after the jump.

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