Usually, Funny or Die is funny, at least with the site’s playfully crude original material. When it comes to the company’s most recent branded content, however, you’ll notice an immediate difference in tone. When you look at Brandon Dentertainment, the creation of Funny or Die’s in-house commercial production company Gifted Youth, you won’t see Will Ferrell battling it out with Adam McKay‘s daughter. Instead, you’ll see a dry and corny fictitious character who will host the 5th annual One Show Entertainment Awards. There’ll also be bad special effects, used for a purposeful but hollow impact. According to those familiar with this effort, “You’d be surprised how much work it takes to make something look so thoroughly bad and cheesy.”

You might recognize the actor playing Mr. Dentertainment. I don’t know his name, nor do I think it’s all that relevant to look it up, but he’s had small roles on television. And now, he’s here to stick his hand into the field of branded content award shows. I’m not sure why, and I’m also not sure why there’s a 1980s theme for the award show promo. Basically, I’m just not sure. Everything about the aesthetic strikes me as random, which may be funny to some people. Who knows? But since this is tangentially related to  Dave Franco‘s basketball video with DeAndre Jordan, I can let it slide. As for One Show Entertainment, it takes place June 13 at Deutsch LA. Ticket info here.