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Posts Tagged ‘David Angelo’

Kia’s Super Bowl Clan Returns for Another Joyride

With everyone’s Cannes hangover slowly subsiding it seems (does seem rather quiet, today), let’s try to provide some sort of energy boost with this new spot from David & Goliath for Kia, which serves a sequel to the automaker’s “Joyride Dream” Super Bowl ad from 2010 and features those playful characters including Yo Gabba Gabba‘s Muno once again.

The four cuddly creatures are no less adventurous on this go-around–which again promotes the Kia Sorento–as they soak up mountain views, crash a pool party, entice a bear and even enjoy some line dancing during their travels. The idea the basically the same, though the music is obviously different, as D&G subs The Heavy’s overplayed “How You Like Me Now” with the less immediate mod/garage stylings of Those Darlins and their tune, “Red Light Love.” Will it catch on and invade our head space, for better or worse, like The Heavy’s track did? Probably not. Credits after the jump.

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Carl’s Jr. Highlights Turkey’s Shortcomings

What? A Carl’s Jr. spot without a hot woman being sexy and doing hot sexy things vaguely related to fast food? It’s true, but don’t worry. The ever prolific David&Goliath is back with yet another spot for Carl’s Jr./Hardee’s. This time around, turkeys replace the models because, well, Carl’s Jr. is selling turkey burgers now. Give them credit as we can’t think of any other fast food chain in the world that includes turkey burgers on its menu.

As you can see, turkeys can’t babysit. They also can’t declare war on terrorism, play “Stairway to Heaven” on a flying-v guitar or run a speakeasy. But, as Carl’s Jr. claims, they can make for good burgers. Yep, that’s pretty much the whole story. Credits and a turkey failing as a tattoo artist follow after the jump. Only five CDs on these.

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Olivia Munn, Kareem Ride Jet Skis, Devour Burgers for Carl’s Jr.

Using the tagline “Just the way it is” (is Bruce Hornsby getting royalties?), David&Goliath serves up another ad (directed by Matt Aselton of recent FedEx ad fame) for its client, Carl’s Jr., this time with celebrities included. The main highlight: Daily Show contributor Olivia Munn, in skimpy bikini and all, indulges her carnivorous cravings while riding the waves alongside Kareem Abdul-Jabbar for whatever reason. While there’s no Miss Turkey this time around, there are plenty of other scantily clad women and somewhat appetizing burgers to make up for it. Credits after the jump…

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Carl’s Jr./Hardee’s: The Sexiest Names in Fast Food

It’s been years since I’ve seen a Hardee’s. I think there might be one outside of Lambeau Field in Green Bay? And, I don’t think I’ve ever seen a Carl’s Jr. Maybe that’s just a West Coast thing? I honestly don’t know.

Regardless, when the restaurant chains’ owner CKE announced in January that they were taking their ad business to El Segundo, California-based David&Goliath, our commenters were hoping that maybe, just maybe, D&G would find a way to “elevate the work.” It’s hard to believe (or is it) that it’s already been over three years since the company’s former AOR, Mendelsohn Zien, had Paris Hilton rubbing her soaped-up body all over a car while eating a Carl’s Jr. cheeseburger. Indeed, next to Paris Hilton, that burger looked very, very sexy.

What crazy new direction would D&G take in for their first spot as the brands’ AOR? Apparently, they’re still using scantily-clad models eating the chains’ sandwiches in slow-motion to lure the horny-man demographic to the restaurants. The big difference is that this a turkey sandwich the model is eating. It’s under 500 calories which, according to a press release, qualifies it for Men’s Health‘s list of “Eat this, not that.” And, hey, anything without Paris Hilton is a definitely upgrade. Credits after the jump:

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D&G Channels Spirit of Bay, Bruckheimer in Kia Super Bowl Spot

David&Goliath nixes the Yo Gabba Gabba gang and Heavy soundtrack in favor of a CGI-addled extravaganza starring everyone from Poseidon and aliens to tribal warriors with its 2011 Super Bowl entry for Kia and its Optima line.

Really though, is there any chance in hell the agency/brand can triumph over last year’s spot? We think not, though at least a cameo from the animated crew could suffice.  Oh well. You can be the judge and the wait for the USA Ad Meter on Monday to see how it fared.

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David & Goliath Welcomes Ex-GSD&M Duo

Fresh off of nabbing the CKE Restaurants biz, El Segundo, CA-based David&Goliath has added some new creatives to the fold, including two senior staffers to work on Kia. The shop announced that JC Abbruzzi (left) and Tim Delger have joined as senior copywriter and senior art director, respectively, on the automaker’s account and will report to ECD Colin Jeffery. Both new hires arrive from GSD&M, where they worked on various accounts including BMW, Goodyear and Southwest Airlines.

Also added to the D&G roster is digital copywriter Mark Habke, who will be coming aboard as a digital copywriter and will be tasked with penning copy for non-traditional media at the agency. Habke will report to digital creative director Bill Roden.

D&G Promotes, Adds to Creative Department

Fresh off of winning the CKE restaurants biz, David & Goliath namesake/CCO David Angelo is apparently feeling giddy and has added new staff and promoted creatives. In addition to the new hires of creative director Jason Karley and ACD Jeffrey Mullen, who had previous stints at DDB Chicago and 72andSunny, respectively, D&G has promoted Steve Yee (left) and John Battle to creative directors.

Yee is a VCU Ad Center grad who had previous stints as a senior art director at TBWA\Chiat\Day and as an AD at Goodby. His cohort Battle, meanwhile, joined D&G last year and was involved with Kia and led new business pitches including the California Lottery.

CKE Restaurants Welcomes D&G

From what our sources tell us, the client, CKE Restaurants, has been in cahoots with our friends at AdAge (of course) to break this story (update: we’re now hearing the agency handled the exclusive, not the client, but who cares at this point), but we received our own tips over the weekend that David&Goliath had been awarded creative duties for the parent company of Carl’s Jr. and Hardee’s.

In the process, the El Segundo, CA-based D&G beat out incumbent Mendelsohn Zien among others. Digital incumbent 72andSunny meanwhile retains interactive responsibilities for the two brands, which account for a combined media spend of approximately $100 million. In a statement, D&G namesake/CCO David Angelo says, “This is a huge win for us and we’re absolutely thrilled to be working with Carl’s Jr. and Hardee’s. At David&Goliath we love to take on Goliath-sized challenges, and no industry is more of a challenge than the QSR category. We can’t wait to get to work.”

It looks like Angelo will have to keep true to his word as new work for Carl’s Jr. and Hardee’s is tentatively scheduled to launch in the spring of 2011.

Kia Best Keep on Dreaming

Now that the Yo Gabba Gabba characters and The Heavy song have been thankfully tucked away in their drawers,   David&Goliath is attempting to open up new doorways for Kia in the spot above called “Sweet Dreams.”

The spot takes us on a journey through a little boy’s imagination as his race car bed turns into a real car, his closet doors open to a magical world and we’re off. Not bad. Nice piece. Midsize sedan, though? Wrong car. Give it up to D&G for trying, though.

Kia decided it was time to elevate the midsize category and show its true potential. The automaker’s goal? Encourage kids to pin up a poster of the 2011 Kia Optima rather than a $250,000 shiny red Ferrari or fancy luxury sedan which is a very tall order if you ask us. This spot fits better for a sports car or luxury sedan, not the Optima. View agency credits after the jump.

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