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Posts Tagged ‘David Beckham’

TBWA\Chiat\Day, Adidas Throw a World Cup House Party

For the Super Bowl, the game is the advertising. For the World Series, ads are a respite. For the World Cup, however, there’s just not as much fanfare. TBWA\Chiat\Day hopes to change that with its new spot for Adidas.

The work features retired legends of football/soccer/futbol (depending on who you ask) David Beckham and Zinedine Zidane, who are bored watching the young guys Gareth Bale and Lucas Moura playing EA Sports’ 2014 FIFA World Cup.

And then, a jewel-encrusted goblet of male bravado spills on the hardwood floor as a real soccer game trashes “Beckhingham Palace.”

Now that you’ve recovered, click through for some credits.

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A-Trak Steps In to Provide Soundtrack for Latest Sid Lee/Adidas Work

Nothing like a little beat-dropping to wind down the day. So, let’s let Montreal native and renowned producer/mixmaster DJ A-Trak (just watch this from 16 years ago) do his thing for a minute in a new Sid Lee spot for adidas Originals, which is part of a larger global campaign for the brand called “Unite All Originals.”

While the days of Daft Punk, Snoop and David Beckham joining forces in the name of geekdom may have long since gone, the party continues in Sid Lee’s world with the aid of A-Trak, retro visuals by French artist SoMe (who also directs the clip) and a horde of hip youths. And, thanks to the clever editing and digital production work from partners such as B-Reel Stockholm, the interplay between music and visuals provides for a fairly hypnotic experience. Hey, we’ll take this over the usual late afternoon stupor any day. Credits after the jump.

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Lock, Stock, Beckham Running in Underwear

To be clear, the latest H&M commercial may be directed by Guy Ritchie, but it is not a short film. There’s no Jason Statham, no double crosses, and no bare-knuckle boxing. There is, however, David Beckham running through Beverly Hills in his boxer briefs to promote his new line of underwear.

As one female friend told me, the ad “features Beckham just the way I like him: running, mostly naked, and silent.”

Marc Atlan Design, Inc. and H&M probably overpaid to team up Ritchie and Beckham, but the spot is slick enough to make ladies swoon, and in turn, smart enough to make guys want to buy $15 boxers so they can also make ladies swoon. They just won’t have millions of dollars, lots of tattoos, perfect hair, and fixated close-up butt shots. The over/under on a ridiculously large H&M Beckham billboard popping up near Penn Station is three weeks.

The Youtube version of the ad has already racked up 150,000 views in one day. One goof worth pointing out for the IMDB page of this short film: can a bulldog really lock the door to the Beckham mansion? Keep digging, Watson.

Cheil Shifts Focus from Celebs to Schoolchildren in Latest Samsung Galaxy Note Clip

Now that we’ve witnessed James Franco’s send-up of himself and David Beckham doing a rather nifty homage to Beethoven all for the sake of promoting the Samsung Galaxy Note, Cheil USA is taking a more serious approach to promote the brand and its tablet device. In this latest web film, agency and client join forces with New York-based design studio Institute of Play to show how the Galaxy Note 10.1 can be applied as an educational tool for the youth of today via features such as the  S-Pen, the Kno App, the S-Note Productivity Tools and Knowledge Search and Quick Note. As you’ll see above, the end result is better learning through gaming.

Cheil USA CCO Lars Bastholm explains, “Samsung asked us to identify an interesting partner in the learning space to showcase the Galaxy Note 10.1′s versatility. We knew the Institute of Play was the right match – the Institute of Play is reinventing the world of education through gaming, and Samsung is reinventing what’s possible in the world using technology.” Your move, Franco. Credits after the jump.

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Thursday Morning Stir

-HTC has launched a review of its global media planning/buying account, which is estimated to be worth around $157 million. link

-To raise awareness for their so-called “shwopping” scheme, British retailer Marks & Spencer and Oxfam have created a Union Jack flag out of 2100 unwanted items of clothing (above). The contributed garments will now be recycled via Oxfam.

-Blink and you might’ve missed a rather unusual takeover of Subway’s Facebook page yesterday. link

-MSL D.C. managing director Neil Dhillon seems to be in favor of Mitt Romney‘s VP pick. link

-With the usual absurd/amusing headline in tow, the New York Post claims New Yorkers are divided when it comes to David Beckham‘s new underwear ads for H&M. link

-Is is SXSW panel picking time already? Well, the Barbarians are shamelessly plugging their session ideas. Feel free to weigh in. link

 

Monday Morning Stir

 

Now that Joel Ewanick’s left the building, what does the future hold for GM’s dedicated agency unit, Commonwealth? link; link

-Falls Church, VA agency SmithGifford added Jason Henricksen as associate creative director.

-The Apple/Samsung battle continues. link

-Droga5 Australia founding partner/managing director Marianne Bess is leaving and heading back to the States. link

-Here’s what happens when David Beckham pops up at Adidas retail activations in Europe (above). link

 

The Best Ad-Related Videos of the Week

Memorial Day! Since it’s probably going to rain all over your weekend, here’s some sort-of-ad-related videos to entertain you. Or, more likely, to help you waste time before the bell tolls marking the end of this gods damned week. Videos, mofo, in yo face. This week, The Gatsby is greater than we remember he was in grade school, people get it on in Australia and some late week dubstep that will remind you of your childhood.

9. Fruit! It’s delicious and nutritious. Now that the word play part of this blurb is done, here’s the part where I describe how a juice company convinced some fruits to grow themselves in the shape of juice boxes. I’d like to try this technique on my gut, and somehow convince it to grow into David Beckham‘s abs. But then I’d still have these man boobs, so what’s the point.

8. You remember most of 7th grade, right? The random, uncontrollable erections, lack of body hair and more to the point, the shift from books like Goosebumps to actual books like The Things They Carried and The Great Gatsby. The latter was a bit hard for this writer’s 7th grade brain to comprehend (what with all those naked ladies floating around in there), which is best exampled through this trailer for the Great Gatsby. Old Gats seems like a cool guy with a cool car and superfluous shirts. My memory doesn’t recall any of those factors, but apparently they happened.

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Beckham Recreates Beethoven for Samsung Galaxy Note

After just setting Burger King staffers’ hearts aflutter, David Beckham continues his advertising tear with a far more active spot from Cheil USA for the Samsung Galaxy Note. Directed by Tool’s Jason Zada, the commendable clip features Becks reinterpreting Beethoven’s “Ode to Joy” the best way he knows how. Of course, we imagine there was some decent amount of editing involved, but it’s nice to see that the soccer star still has it in him.

The Samsung spot also marks Lars Bastholm‘s first work as CCO at Cheil USA, which he of course joined towards the end of last year. As for Beckham, one would think that being a player for the L.A. Galaxy would have something to with his appearance in a Samsung Galaxy spot, but the athlete and brand are both in fact heavily involved in the London Olympics, with Beckham serving as an ambassador and Samsung serving as sponsor for the 2012 festivities. So, you see, it all makes sense now. Credits after the jump.

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Wednesday Morning Stir

-Don’t worry, David Beckham and his draws are safe in a new digital U.K. campaign. link

-Guess FirstBank can alleviate everything, according to a new campaign from Boulder’s TDA (above).

-Here’s some word from the Google AdWords world. Try saying that twice. link

-Oh, it’s so on. Facebook launches patent counterattack against Yahoo. link

-Let’s finally welcome the new Chevy Impala. link

There’s a Giant, Hand-Painted David Beckham Billboard in NYC

Following 2012′s most topless Super Bowl spot, H&M’s in-house marketing team continues to roll out ads featuring David Beckham in his underwear. Though the 36-year-old international soccer star’s career is in its twilight, Becks must be comforted in knowing that a lucrative second career as an underwear model/designer awaits him once he leaves the pitch for the last time.

The above 220-foot tall Penn Station-area billboard took over two weeks for workers to hand paint. Beckham, who’s bodywear line was quickly snatched up by H&M shortly after its announcement, is thus far ecstatic about his relationship with the international clothing retailer. As he said in an interview with Ryan Seacrest, “H&M has really marketed this whole collection unbelievably.” Add to the unbelievability a mural unlike one we’ve seen in outdoor advertising in quite a while.

Those looking to add some $14.95 undergarments to their wardrobe (or looking for some more picks of Beckham sans clothing) can scope out the David Beckham Bodywear collection here. Chiseled physique and posh wife sold separately.

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