As part of our ongoing trend/observation series from agency folks, we bit and below is what various folks at MRY, the digital/social agency formerly known as Mr. Youth that of course aligned with LBi early this year, have to say what they expect from the industry in 2014. They’ve weighed in on everything from overall social media strategy and brand storytelling, to big data and even Pinterest’s evolving commerce structure. At this point, it’s all speculation, but they make some interesting projections for the New Year. We’re getting the distinct impression that the ongoing debate between advertisers and privacy advocates is poised to rear its ugly head again. Anyone else?
Matt Britton, CEO: Honing Brand Social Media Strategy
“We try to challenge our clients to have a presence everywhere, but there is no ‘one size fits all’ approach to social media strategy. In 2014, it will be crucial for brands to focus on where their audiences are spending the most time and to innovate within that space. As mobile use continues to flourish, it will be important to target growing platforms—such as Vine—that are more conducive to fast-paced, mobile engagement.”