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Posts Tagged ‘David Berkowitz’

Op-Ed: So, What Does MRY Think About 2014?

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As part of our ongoing trend/observation series from agency folks, we bit and below is what various folks at MRY,  the digital/social agency formerly known as Mr. Youth that of course aligned with LBi early this year, have to say what they expect from the industry in 2014. They’ve weighed in on everything from overall social media strategy and brand storytelling, to big data and even Pinterest’s evolving commerce structure. At this point, it’s all speculation, but they make some interesting projections for the New Year. We’re getting the distinct impression that the ongoing debate between advertisers and privacy advocates is poised to rear its ugly head again. Anyone else?

 

Matt Britton, CEO: Honing Brand Social Media Strategy

 

“We try to challenge our clients to have a presence everywhere, but there is no ‘one size fits all’ approach to social media strategy. In 2014, it will be crucial for brands to focus on where their audiences are spending the most time and to innovate within that space. As mobile use continues to flourish, it will be important to target growing platforms—such as Vine—that are more conducive to fast-paced, mobile engagement.”

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MRY Appoints 360i Alum as First CMO

It looks like MRY is on a senior-level staffing streak of sorts. Less than three weeks after bringing on AKQA alum Ian Chee as chief strategy officer and simultaneously promoting Matt Rednor to chief innovation officer, the NYC-based shop formerly known as Mr. Youth has appointed David Berkowitz as its first-ever CMO. Berkowitz joins MRY after spending seven-and-a-half years at Dentsu-owned agency, 360i, where he last served as VP of emerging media and worked with brands including Kraft, H&R Block and Bravo.

Regarding the hiring of Berkowitz, who has also moonlighted as an online marketing columnist for the likes of Mediapost during his career, MRY CEO Matt Britton says in a statement, ““David has a proven track record of seeing what’s just around the corner and creatively applying it for the world’s leading brands for more than a decade; in addition to being a riveting thought leader with a standout industry pedigree, there is no doubt that he will raise the bar for our team and our client partners.”

Current client partners at MRY, which of course merged with LBi this year, include Coca-Cola, Symantec and Neutrogena.