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Posts Tagged ‘David Fisher’

Arnold NY Gets Sensitive for Unilever’s Simple

Arnold New York has a new campaign for Unilever’s brand Simple, the leading “perfume and color-free” skin care brand in the UK for over 40 years which launched in the US back in 2012.

Evolving from the idea that all skin can be sensitive, especially with the impact of cold, heat, wind, and city pollution, the campaign takes an approach to match its product’s name. Arnold dramatizes the idea by projecting images of possible triggers for sensitive skin (UV rays, stress, pollution, etc.) directly onto skin. It’s a straightforward but visually interesting approach that attempts to demonstrate that “the best way to fight the harshness is through the kindness of Simple.” Whether it can help Arnold build the brand into a powerhouse this side of the Atlantic remains to be seen. Credits after the jump. Read more

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Arnold Taps Grace Helbig for New St. Ives Campaign

Arnold Worldwide tapped actress/comedian Grace Helbig, who recently starred in the film Camp Takota, for a 1:47 ad.

The long form ad sees Helbig extolling the virtues of St. Ives’ new “Fresh Hydration Lotion Spray” — which was just released on February 25th — with her brand of manic humor. St. Ives’ new spot plays off the inherent ridiculousness of lotion ads, amping things up to 11 and letting Gerbig riff of that and generally run around like a lunatic. After using the spray, Helbig is whisked away to the magic “land of St. Ives,” a sort of tropical paradise. She tracks down a waterfall made out of lotion, at which time the apparent psychedelic effects of the spray wear off and she’s transported back to her house.

Whether or not you like the new St. Ives spot, which Helbig describes as “wonderfully stupid,” will depend in large part on how you feel about Helbig’s brand of humor. Her fans, who must make up a sizable portion of the video’s 100,000-plus views, will undoubtedly find the spot endearing (and just may purchase the product on her recommendation), while those who find Helbig’s personality grating won’t find anything to enjoy here. As the YouTube views indicate, the spot is certainly getting some eyes on it. Helbig has also garnered attention for the new product by mentioning it on her YouTube series, and even posting a behind-the-scenes video on her channel that has garnered more views than the ad itself. Stick around for that behind-the-scenes video, along with credits, after the jump. Read more

Wednesday Odds and Ends

-Former TBWA\Chiat\Day agency producer David Fisher, who spent nearly four years in all and worked on notable efforts including Spike Jonze‘s “I’m Here” short film for Absolut  at said agency, has joined Arnold’s New York office in the newly created role of director of integrated production.

-Ripley’s Believe It or Not! Times Square has tapped Bethesda, MD-based RP3 Agency as its agency of record without a review. RP3 replaces Manhattan’s Pekoe Group on the business.

-JWT has released a report that explores the global reach of the “American Dream.” link

-Coca-Cola would like viewers to takes sides in “Mirage,” the brand’s Super Bowl push from W+K that lets you determine in real-time which faction in :60 clip above is most deserving of a Coke (above). You’ll of course see the reveal during the game and in the meantime, weigh in on the microsite here.

-WPP boss Sir Martin Sorrell is now taking issue with recent decisions made by British Prime Minister, David Cameron. link

-Director Jamie Travis has joined bi-coastal commercial/online production company Interrogate for U.S. representation.

-Can a beleaguered Best Buy be saved by its Amy Poehler-starring Super Bowl spot? link

-Google’s Q4 report included a 19 percent ad revenue rise and a six percent ad price drop. link