-FYI, final entry deadline for the 17th Annual Webby Awards is this Friday, Jan. 25. link

-Mad Men returns April 7 and according to show creator Matthew Weiner, “this season is about Don.” link

-The image above should help explain “Drift Relief,” a project from past and present Grey creative directors Allbriton Robbins (now at Barbarian Group) and Hema Patel. One-hundred percent of the proceeds from the effort will go directly to Jersey Shore relief via Sea Bright Rising.

-Following a review, New York-based agency Stein+Partners Brand Activation was appointed as AOR for Maxwell Systems, which provides management software for the construction industry here in the States. An integrated effort from SPBA is expected to launch in full by Q2 of this year.

-DDB Stockholm is flipping the script on the traditional planning process in that planners no longer brief the creatives. Creatives now brief planners. The agency’s CEO, David Sandström, explains further to Contagious.

-Former Vibrant Media global director of communications, Jonathan Gardner, has joined cloud marketing platform Turn as its first director of comms.