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Posts Tagged ‘Debra Coughlin’

Garfinkel Joins Up with Draftfcb NY as CEO

leegarfinkelWe’ve been told Carter Murray is announcing this news to staff as we speak. Yes, Lee Garfinkel, who’s spent nearly the last three years at what is now Havas, where he last served as chairman/CCO of global brands, has taken the top seat at Draftfcb New York. As CEO of DFCB NY, Garfinkel will not only run the fort but work in tandem with NY CCO,  Javier Campopiano. Regarding the hire, his new boss Murray says, “Some of the best agency leaders have come from creative backgrounds and I believe that Lee, with his strong creative reputation, is absolutely the right CEO for our New York office at this time. With our world-class chief creative officer Javi Campopiano already in place and Lee as CEO, we have high ambitions for the future of the office. Lee will help ensure that we create strong and memorable campaigns in the years ahead for our clients.”

During his 30-plus years in the ad biz, Garfinkel also served as EVP/ECD at BBDO, chairman at Lowe and chairman/CCO at DDB. While Garfinkel joins DFCB, Debra Coughlin, who’s served as EVP/global CMO for the past two-and-a-half years, is moving out of the leadership role in NY (though sources tell us she’ll be working with Carter Murray somewhat on new biz efforts). Regarding Coughlin, Murray adds,  “Debra, one of the smartest marketers I know and a consummate professional, has been truly understanding of my strategic desire to focus more aggressively on the creative product. So, while she transitions out of the New York role, she will be making sure things go as smoothly as possible until Lee joins forces with Javi and the rest of the New York team in January.”

 

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Draftfcb Appoints New Global CMO

While we continue to shake the rust off after returning from Austin, Draftfcb has some major news to report. No, not the launch of Firestarter, we already covered that, but that it’s hired Debra Coughlin as its new EVP/global CMO. Coughlin, who assumed her post this week, has spent the last four years at Citigroup as EVP/CMO for CitiCards and EVP, branding and advertising for Citi North America’s consumer brand.

Prior to Citi, Coughlin was SVP, global brand building at MasterCard, where she apparently a “principal architect” on the brand’s long-running “Priceless” campaign. The New York native does also have her fair share of agency experience, though, dating back to the early 80′s when she started as an assistant account exec at Y&R, where she worked on J&J personal products and General Foods desserts. Years later, Coughlin would assume the post of SVP/global group director at the agency. In addition, she’s also served as as senior partner/management director at JWT.

In her new post, meanwhile, Coughlin will be responsible for leading Draftfcb’s Global Capabilities team and increase awareness of the agency’s 6.5 Seconds that Matter model.