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Posts Tagged ‘Diko Daghlian’

Muh-Tay-Zik | Hof-fer Launches New Golden State Warriors Spot, ‘Fast Break’

San Francisco-based agency MUH-TAY-ZIK | HOF-FER just launched “Fast Break,” the third installment in their#WeAreWarriors campaign for the NBA’s Golden State Warriors, featuring real-life fans and Golden State Warriors players.

“Fast Break” features Warriors forward Harrison Barnes dunking over fan Romel Marquez of SEC 213, ROW 12 ((just barely, though, as dude almost took a crotch to the face). Everyone likes to see fans interact with their favorite players, imaging the excitement they must be feeling meeting one of their favorite athletes and getting a kind of vicarious thrill through that, and referring to the fans’ seat number is a nice touch. It makes the leap from the ad to the action on the court, while suggesting a connection between the team and its most devoted fans.

“Fast Break” follows on the heels of “Assist” and “A Little Help,” which kicked off the #WeAreWarriors campaign at the beginning of the season. “Ice Bath” will follow and conclude the campaign. Stick around for credits and “Assist,” starring Klay Thompson, after the jump. Read more

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Muh-Tay-Zik Hof-fer Lets Fans Take the Court Against Golden State Warriors

#WeAreWarriors, the latest social and broadcast Golden State Warriors campaign from MUH·TAY·ZIK HOF·FER, shows what would happen if NBA fans got to take the court with their favorite team’s NBA players. The sentiment is spot-on, especially considering how fans like to use the first-person plural when talking about their teams, even though these fans are not paid to play basketball for a living. The Warriors have always been progressive with their social media and fan interaction – including last year’s promotional Social Media Night – and this is another way for the organization to connect on and off the court with fans.

The 30-second spot titled “A Little Help” shows one average Joe getting posted up by Warriors 7-foot Australian behemoth Andrew Bogut. Unfortunately, because of the height difference, the fan’s face keeps bouncing against Bogut’s butt. But like most crazy sports fans, he probably liked it. And he probably bragged about it to his friends. And deep down, his friends were probably jealous. There will be three additional #WeAreWarriors spots in the future, all of which are focused on the team’s fans. Here’s to hoping they will also include Warriors guard Kent Bazemore (seen here as the other guy offering a hand to help up the fallen fan). Bazemore is the NBA’s best and most-celebrated benchwarmer. You can see why here. Yes, a fan created a compilation video of Bazemore’s bench celebrations. That’s wonderful.

The ad is directed by MTZHF co-founder/ECD John Matejczyk and written by its ACD/CW, Josh Bogdan. Credits and some behind-the-scenes footage after the jump.

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MUH-TAY-ZIK I HOF-FER Busts Out the Black Humor for Do.com

There are some rare death jokes on display in “17 Minutes,” the new longform Do.com ad, almost an FX brand of humor, not something you’d normally associate with a to-do-list website. An old man in a nursing home rushes to set up a farewell party after an oblivious doctor tells him he has 17 minutes to live. The man uses the collaborative features on the website to contact his friends and get the necessary party paraphernalia  It’s edgy, mildly offensive, and pretty funny. There’s also a pregnancy joke that is way too good for a commercial. There were probably safer ways to get the Do.com message across to viewers, but we always appreciate creatives who take risks. Credits after the jump.

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