They’re baaaaack, folks as NBA star Dwight Howard and actor/comedian Ken Jeong (aka Slim Chin) bust out more of the funny in 180 LA’s latest spot in its “Fast Don’t Lie” effort for Adidas (the music video that kickstarted it all has racked up 1.3 million YouTube views according to the agency). The latest Stacy Wall-directed joint, dubbed “The Beast,” features sky-whips, a pile of Benjamins, a cheetah and of course, the hi-top sneakers that the ad’s promoting. It’s “sing-song time”, people. Credits after the jump.
Posts Tagged ‘Dwight Howard’
A few weeks ago, Adidas and 180LA turned heads with a decidedly strange music video for “Fast Don’t Lie,” the anthem for its new basketball campaign. Featuring NBA stars Derrick Rose and Dwight Howard along with comedian Ken Jeong moonlighting as nutty rich tycoon “Slim Chin,” we had a feeling we weren’t seeing the last of the trio (or Jeong’s pet cheetah).
As it turns out, Adidas and has an entire YouTube channel dedicated to the misadventures of Slim Chin and his lightning-fast, musically inclined athletic friends. Along with the videos, there’s an interactive portion (co-created with 180 Amsterdam) where fans can step into Derrick Rose’s Adidas kicks to drive to the hoop on Slim Chin’s own lavish court, performing aerial dunking maneuvers from an interactive, first-person perspective.
180LA copywriter Eric Helin says the campaign uses Jeong’s popularity to “grab basketball crazed kids attention.” While stars like Rose and Howard can probably do that on their own, watching Ken Jeong ride a jet-ski around his massive pool is pretty hard for anyone to ignore.
Full credits for the spots after the jump.
We at AgencySpy know that with the NBA regular season just around the corner and Miami’s big three gearing up to make a title run, you’re probably already being inundated with basketball-related advertising and news. Though it goes against our better judgment to be part of this NBA-fever epidemic and feature two basketball posts in one day, this new spot from Adidas is just too weird to pass up.
Featuring young NBA talents Dwight Howard and Derrick Rose along with comedian Ken Jeong, “Fast Don’t Lie” may be the funniest or most annoying thing you’ve experienced in a while. Sure, seeing Howard pull a Biz Markie impersonation is inherently goofy and worth a few chuckles, but seeing Jeong rolling around on a grand piano and staring strangely at the camera for two minutes takes this ad from silly to kind of unsettling.
Consider this the latest in a series of random Adidas spots attempting to make the company the Old Spice of athletic apparel (as apparently Nike now has the “cool, massive budget” market locked up). Remember Snoop Dogg/Daft Punk Star Wars (which was actually pretty neat)? Well, how about RJ Berger/B.o.B. diner?