Judging by the fact that millions of people have probably called in sick today (and millions more are probably just showing up to the office), we can’t say we disagree with a new Coke Zero campaign calling to make the day after Super Bowl Sunday a federal holiday dubbed, er, Magnificent Monday. Well, the name could use some tweaking, but we’re on board with this effort from CP+B. On the social media front, the beverage brand is asking the Twitterverse to log on and submit ideas on how to make this holiday happen using the hashtag #magmonday. We have faith that this could become reality in the coming years, folks, so let’s get to it already. Credits after the jump.
Posts Tagged ‘Eddie Alonso’
In October, CP+B Los Angeles and London took over AOR duties for UK-based betting/e-gaming service Paddy Power. Like our commentariat, we admittedly found this news a little dull. But, we did get to give mention to Paddy Power’s old agency, Big Al’s Creative Emporium, and all of the silly names for the different parties involved in the story were just a little too bizarre to ignore.
Well, as the above TV spot proves, the weirdness isn’t ceasing. As Paddy Power’s brand head Adam Perrin said when Crispin won the business, “We were blown away by the freshness of CP+B’s approach and their use of resource across the United States and Europe.” Was CP+B’s “fresh” idea marketing Paddy Power Bingo’s “Home Free Hotline,” as a way to make a quick escape from romantic encounters gone awry? It certainly seems that way.
So, gamblers, are you going to pick your online betting service based on its ability to blow up your mobile? Credits after the jump.