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Posts Tagged ‘Endy Hedman’

And Now, the Polar Opposite of the Olympics Brought to You By Comedy Central

We almost spit out our coffee this morning when watching this hilarious spot that was sent to us yesterday from W+K Sao Paulo, which is promoting Comedy Central’s Latin American invasion. Directed by Hungry Man’s Bryan Buckley, this two-minute clip offers some self-deprecating humor while introducing us to the World Cup Siesta, which we’re sure ESPN would totally broadcast were it actually real (on the Ocho perhaps?).

In a statement, Buckley says, “I couldn’t bring myself to watch a single Olympic Event. And hell, I was in London when they were happening. That’s how much shooting World Cup Siesta messed with my mind. I kept saying to myself what can possibly be more exciting than that?” Truth be told, we’ll never take our nap time so casually again. Credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Family, Friends, Elements Won’t Stop Nike’s Running Girl

It took the joint efforts of W+K’s Portland HQ and Sao Paulo branch to come up with this new sport for Nike, which arrives just a week after AKQA launched its own running-themed piece for Nike+. Maybe it’s that time of year to motivate people to get off their asses and get in shape (but wait, isn’t it almost winter?). Whatever the case, W+K’s latest Nike work features an athletic, extremely focused gal who is undeterred by whatever life throws at her and can give Forrest Gump a run for his money (Rocky doesn’t stand a chance, but we’re somewhat reminded of his classic jog through Philly here). The spot, dubbed “Some Time Together,” promotes Nike’s Lunarglide + 3Shield line and will be complemented by weekly “Never Stop Running” challenges on Facebook and other social media channels. Credits after the jump.

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