You probably know by now that former Saatchi & Saatchi CCO Gerry Graf‘s new NY start-up agency, BFG 9000, has been turning a lot of heads in over the past year. In fact, some new work for travel site Kayak.com landed the agency, named after Gerry Graf’s father and the mega gun from Doom, in the #1 spot on Ad Age’s list “Agencies to Watch in 2012.”
However, you may not know that, according to a press release that started making rounds online on Monday, BFG 9000 has never hired a graduate from Miami Ad School. Yes, the press release states, there are employees at the agency from the VCU Brandcenter, but none from perhaps that world’s most famous school of corporate creativity and stuff (or whatever they do there). Well, one enterprising young Miami Ad School grad, Felicia Carr, decided to buck the trend, sending out a pretty authentic-looking press release to the ad community announcing that, egad, BFG 9000 had hired its first Miami Ad School graduate. Even Creativity was fooled by the press release. After all, BFG 9000 had sent out messages to the press announcing ridiculous things in the past. The addition of a junior art director sounded like something the agency would alert marketing journalists about.
Of course, BFG 9000 had no idea who Carr was prior to the press release. Though Carr has declared BFG 9000 her “dream agency” to work at, she still has yet to hear from Graff and his crew, despite Carr telling Creativity she sent, “35 cupcakes for the entire staff at BFG, 40 finger puppets and an apology letter explaining what I did and asking for an interview.” While most ad school students try to get hired by displaying technological prowess, Carr used an old communication medium to create some buzz. In doing so, she made BFG 9000 look like a desirable place to work while simultaneously making Graff and his crew look stuck up if they choose not to grant her an interview.
So, agencies, would you rather have an art director who can make your Facebook Timeline look pretty, or someone with balls? If you favor the latter, find Carr’s portfolio here.
Update: We asked Carr, who just completed an internship at Razorfish NY, a few questions about her stunt. Read on after the jump.
Update 2: BFG 9000 ECD Eric Kallman would like you to know that, contrary to the press release in question and Carr’s interview in Creativity, his agency does hire Miami Ad School alumni. In fact, he says, “Myself, the ECD, attended Miami Ad School as well as one of our creative directors and copywriters. Also, another one of our creative directors is an instructor at Miami Ad School. Roughly a quarter of our creative department has attended or is affiliated with Miami Ad School.”