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Posts Tagged ‘Evan Fry’

Reilly Out at CP+B

robreilly1Wow, figured the encroaching holidays would be a slow time but just got official word that Rob Reilly, 10-year vet and partner/worldwide chief creative officer at Crispin Porter + Bogusky is leaving the agency to “pursue new ventures.” According to the Crispin camp, which also lost UX lead Matt Walsh recently, the creative department has been restructured as a result of Reilly’s departure, which will now all allow all of its camps including Boulder, L.A. Miami, London and Gothenburg to have “increased autonomy.”  The “restructuring,” which follows Reilly leaving along with his wife, 16-year CP+B vet and managing director/partner Laura Bowles, was concocted by Reilly, CEO Andrew Keller and CP+B chairman, Chuck Porter. From the announce,  executive director of creative development Evan Fry  (who rejoined CP+B over a year ago) and director of art & design Dave Swartz (the CD who we most recently noted in this Roman Coppola-directed Microsoft effort) will help guide the new creative structure while still reporting to Keller.

So, what does CP+B CEO Andrew Keller have to add? Well, in a statement, he says, “I am extraordinarily lucky to have Rob and Laura as friends and to have worked with them as partners through some of the most exciting and courageous times at CP+B. This structure really speaks to the immediate needs of our clients and our vision for meeting those needs. This is an incredibly exciting step in delivering outstanding creative work to our clients.”

During their career, both Reilly and Bowles led CP+B accounts including Domino’s, Burger King and more. As for Bowles, the MD moved up the charts during her career at CP+B from content supervisor to VP/account director to her most recent role as partner/managing director, working with other clients including Hotels.com and on new biz efforts. Sources say the parting was on good terms but we no word as to what Reilly and Bowles are up to next.

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To Clarify, We’ve Been Told Evan Fry’s ‘Test’ Did Not Result in Terminations

Since last week, we’ve been hearing about a certain “test” that Crispin Porter + Bogusky’s executive director of creative development, Evan Fry, laid upon certain creatives in recent weeks at the Boulder hub. Fry, if you recall, rejoined his old shop last fall after co-founding crowdsourcing-loving Victors & Spoils.

According to those in the know, Fry’s test did not in turn eliminate staff–though we’re hearing otherwise. The questionnaire we received, which contained a handful of inquiries, via tipsters was apparently inaccurate, save for those regarding how one would redesign an ad for a certain client among other things. Sources familiar with the matter would not elaborate on which client it was as it’s being protected for time being. We were told initially that approximately 10 creatives were let go as a result of the test, but CP+B sent us this statement:

“We are constantly assessing that the right people are working on the right things and this series of questions was one way to do that. No one was terminated or will be terminated due to their answers and that was never the intention of these exercises.”

We have some names, but will spare the innocent and not reveal those who were allegedly let go.

Fry Rejoins CP+B

After spending the last three years at Havas-owned Victors & Spoils, Evan Fry has rejoined his former cohorts at Crispin Porter + Bogusky as executive director of creative development. Fry, who co-founded V&S with fellow CP+B-er John Winsor as well as Claudia Batten in 2009, initially spent seven years at CP+B, last serving as a VP/creative director but leaving the agency to “be fucking awesome.”

Fry, the CCO at V&S who once played temporary reporter for this here site while with the crowdsourcing evangelists, says in a statement, ““The timing was pretty much perfect for me to come back to CP+B. And so was the position. I feel that there is so much that I can contribute to the agency. I love writing ads, I love production, I love the teaching process and the craft. And I believe in empowering those around me and encouraging them to think in new and exciting ways. I’m back now and it’s so exciting to be working with new people as well as so many of my friends who are continually reinventing what it means to be an agency and pushing the boundaries in remarkable ways. It’s a new era for CP+B. One with a lot of momentum, a lot of chutzpah and a kick-ass, evolving identity. And I am honored and grateful to be a part of it.”

During his first run at CP+B, Fry picked up a Titanium Grand Prix Lion for his work as a CD on the “Twelpforce” work for Best Buy.

 

Havas Adds Victors & Spoils to the Fold (Updated)

Adage reports that John Winsor & Co. have sold a majority stake of their Boulder-based crowdsourcing operation that is Victors & Spoils to Havas. Winsor, who will remain on as V&S CEO and will also assume the title of chief innovation officer at Havas, offers a lengthy explanation for the acquisition on his blog. Here’s a quick excerpt in case you didn’t feel like clicking through:

“…Along the way I had the good fortune to meet [Havas CEO] David Jones.  While many in the advertising industry talk the talk about innovation, very few walk the walk. David takes it one step further and runs the run. I was impressed not only by his vision for Havas and One Young World, but also by his bold philosophy outlined in Who Cares Wins. Every conversation we had flowed from a similar world-view that collaboration, co-creation and crowdsourcing are the future of not only advertising, but business itself; and that a deep dedication to becoming a social business can make the world a better place. We both believe that the new competitive advantage is a collaborative advantage.

From those conversations grew a vision to work together to create even more global cultural momentum for collaboration, co-creation and crowdsourcing. I believe that Victors & Spoils and Havas together can change the way advertising is done for both clients and creatives for the better.”

According to Adage, Winsor’s V&S partners-in-crime Evan Fry and Claudia Batten will continue to own a stake in the shop.

Update: We had a quick phone chat earlier with Mr. Winsor and among other things, he tells us that while V&S has had conversations with “every good thinker in the industry” regarding the future of the industry, the new Havas chief innovation officer specifically “loved the way [David Jones] is super bold and wanted to change things and is transparent about the way things are going.” Winsor adds that the Havas move will “give us more resources to grow”, will get “technology scoped and scaled” and from what he tells us, Victors & Spoils is eying expansion in London and Hong Kong. But for now, it’s about “accelerating technology” and going “one step at a time.”

 

V&S Shows Off Two Years’ Worth of Work (Updated…Again)

Has it been two years already since John Winsor, Evan Fry and Claudia Batten launched Victors & Spoils? Time sure does fly, and apparently enough so that the Boulder-based crowdsourcing crew is ready to unveil an epic showreel of their own. But according to notes posted on The Denver Egotist, the seven-minute clip above is a rough cut and is “still missing Smartwool and Virgin America Provocateur digital initiative walk-thrus.” Don’t worry, we believe there’s still enough material here for our audience to weigh in on.

Update: Wow, that didn’t take long. As you can see, it appears someone caught wind at Victors & Spoils and has taken the video private. Well, if you’re looking for some sort of showreel from the V&S camp in the meantime, there’s this work for Virgin and a “Liberation” spot for Harley-Davidson.

Update 2: Aaaaand, it’s back up and running…for now.

Harley-Davidson ‘Liberates’ Domesticated Animals

From Boulder-based Victors & Spoils comes the motorcycle spot that crowdsourcing can buy. Debuting alongside the season premiere of FX’s hit show Sons of Anarchy last night, the second installment in the “No Cages” campaign for Harley-Davidson depicts a rather harmless looking young man release a bunch of dogs into the wild wilderness of suburbia.

Why would he do this? Maybe he’s on drugs. Maybe he doesn’t understand that pet-store animals spread disease throughout the community until they’re eventually killed off by raccoons. Maybe the dog’s living situation reminds our friendly anti-hero of his own time spent in the slammer. Or, maybe he’s just a dick. Whatever his motivation, it all makes up for a very “cute” spot. But wait, does “cute” traditionally sell motorcycles to rebellious youth or weary men going through midlife crises? Well, when you consider almost 5 million viewers (3.22 million in the 18-49 demographic) tuned into the SOA last night, maybe you’re not selling a counter culture. Maybe you’re just selling pop culture. Credits (not including concept winner Benjamin Swan of Sioux Falls, SD) after the jump.

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So, What’s Victors & Spoils Really Like?

Boulder-based, crowdsourcing-focused shop Victors & Spoils does its best to explain its business model in this two-and-a-half minute clip, which among other things relays a simple message to haters: “Trust Us.” V&S has slowly come out of its shell in the last nine months, give or take, by finally revealing its client base, winning work for Harley and producing TV/online efforts for Dish and Virgin. VO duties come courtesy of one Evan Fry.

V&S, Leo Use 80′s Video as ANDYs Call for Entries

Awards season is coming sooner than we think and here’s Leo Burnett’s entry dubbed “Montage Me.” The agency teamed up with Boulder’s beloved Victors & Spoils and created this digital ditty, one of 1,000 call for entries submitted to the latter firm’s ANDYs challenge.

If you’re feeling ironic, clap your hands and submit a headshot or three to this Facebook-based effort, which lets your mug play a part in an 80′s music video. So far, only one of the three videos is available to participate in, but “Montage” won the hearts of V&S’s Evan Fry as well as ANDYs co-chairs Ty Montague and Michael Lebowitz. Along with V&S and Leo’s input, the project also was aided by the latter agency’s marketing services unit, Arc Worldwide, Tool of North America, Optimus and Comma.

In a somewhat humble statement regarding the “Squirrel Fight” call for entries competition, Fry says, “The idea to open up to the world the call for entries idea was a great one, and unfortunately I can’t take credit for that. It was all Ty and Michael and the ANDYs. It was crazy how many ideas came in. Probably because the award was so great – not only would your idea be produced as the official call for entries idea, but you’d also win the last coveted spot on the 2011 ANDYs jury alongside the biggest players in the industry. I just hope the winner doesn’t say anything stupid to Goodby or Keller.”

The “Montage Me” campaign runs through Jan. 7, which is the work submission deadline for the ANDYs itself.

Get Your Nuts Out, Folks!

Victors & Spoils has just announced a new brief in its Squirrel Fight for Oakley. The assignment is to create a disruptive and provocative script for video content under 2 mins. Oakley is prepared to buy and greenlight five scripts from this contest – at $4,000 per script. That’s like 2 months rent in NYC, people!

Evan Fry, the man himself, has this to say about the brief:

“Here at V&S we’re huge fans of Oakley. And John’s been connected to their CMO Scott Bowers for a long time. So this is an assignment we’re really happy to be helping shape up for those guys. The ask is awesome: Because Oakley means so many different things to so many different people, due to its diverse product offering and history and multiple-segment relevance – etc – let’s let a diverse group of folks take a crack at conjuring up provocative, relevant, disruptive video content that has what it takes to hopefully maybe even ‘go viral.’ And we’re here to help shepherd the ideas along and make sure Oakley get to pick from a wide range of awesome scripts. Then hopefully produce four or five. So this is truly a pet project and we couldn’t be more psyched to get some stuff made for some great creatives and for a killer brand.”

GOOD LUCK!

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