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Posts Tagged ‘Francois Clos’

Swirl Creatives Ask, ‘Do Soulmates Exist?’

With Valentine’s Day less than two weeks away, a few creatives at San-Francisco based agency Swirl are releasing a video called “Less Than One” with an accompanying website.

The 5:30 “Less Than One” explores the question, “Do you believe in a soulmate?” as a couple wrestle with that question. The woman asks her boyfriend this at the beginning of the video, and he replies that it just doesn’t make sense. He then examines the likelihood, mathematically, of her finding the right guy, and by the end seems to concede that perhaps fate does play a role in finding the right person. “Less Than One” is well-produced, written, and acted enough to make all this watchable and slightly less cheesy than the synopsis I’ve just provided might suggest. The accompanying website allows users to input information about their location, age, and romantic preferences to calculate their own chances of finding a soulmate — although their calculations seem to ignore the possibility of finding someone outside your nearest city, kind of a big oversight in the age of Internet dating sites. Credits after the jump. Read more

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SF Creatives Claim to Have Made First True Instagram Music Video, See For Yourself

Perhaps they’re right, though we were a bit confused at first seeing as it’s been only a year since U.K. indie rockers The Vaccines, with the help of Anomaly London, proclaimed to have created the first crowdsourced Instagram music video. Well, take out the dreaded “c” word and you have the clip above called “Invasion” for Mexico City band, Plastics Revolution.

The video itself, which we’ve been told was shot completely in Instagram via iPhone minus “any third-party alterations,” is the brainchild of San Francisco creatives Art Perez, a CD at Swirl, and art director Brooke Baker, a Goodby/Eleven alum who’s now a freelance designer for Google. According to the parties involved with “Invasion,” every single frame of the subconscious romantic adventure told through indie-pop that you see above (why do we feel like revisiting The Science of Sleep?) was an actual picture run through Instagram. Ah, so social media really did kill the video star.

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