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Posts Tagged ‘Gary Vaynerchuk’

Wednesday Odds and Ends

-Victory Motorcycles, which is being billed as “the second-largest heavyweight motorcycle brand in the USA,” has appointed Charlotte-based creative studio Tattoo Projects as its agency of record. TP won AOR duties without a review as it’s already been working with Victory on a project basis.

-Minneapolis-based shop Clarity Coverdale Fury has brought on former Olson senior art director Emily Hoyne as an ACD. In addition, CCF has promoted Elizabeth Clarity to project coordinator/new business.

-Toyota veers into “No-Mans-Land” to promote its 2014 4Runner (above).

-Just a reminder that the deadline for the One Club’s Automobile Advertising of the Years is Nov. 1. link

-Wine connoisseur/entrepreneur Gary Vaynerchuk explains why every single one of us is a media company. link

-Our old pal Rich Siegel is now ranting about raises (or the lack thereof). link

-Wait, did Apple use Microsoft Word to design iOS 7? link


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Blake Mycoskie @ SXSW: ‘Toms Will No Longer Be a Shoe Company’

On June 7, Toms will announce a new product and it won’t be shoes. Blake Mycoskie, founder of the popular shoe company, gave an afternoon keynote about the growth of Toms and to set the stage for what’s next.

The man whom Bill Clinton has called “the most interesting entrepreneur I’ve ever met” started his company almost by accident. He was in Argentina after losing The Amazing Race, met volunteers in a café who were running a local shoe drive, and decided to jump in on the project. Inspired by his experience collecting donated shoes and delivering them to an Argentinian village, he returned to his home in Los Angeles with an idea. The question he asked himself was, why couldn’t entrepreneurship solve this problem instead of charity?

Thus, Toms was born. He developed the business organically with friends and family, and as many success stories go, was unprepared for rapid growth. He credits a 2006 Vogue article published shortly after he sold his first order to a store in LA, with pushing him over the top. From there, it’s been nothing but up.

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