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Posts Tagged ‘Gaston Legorburu’

Thursday Odds and Ends

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-The Cannes Lions folks have announced their first speakers for the 2014 fest which include everyone from Sir Martin Sorrell to electronic music pioneer, Carl Craig. link

-MEC has appointed digital media vet and iCrossing alum Rachel Pasqua as head of mobile for MEC North America.

-Forgot to mention this yesterday, but following a review, Deutsch New York has been appointed as integrated agency lead for Jägermeister, which previously worked with agencies like Mistress.

-Former Mazda at The Garage VP/creative director Todd Miller has joined The Integer Group as SVP/ECD and will work out of the shopper marketing agency’s Des Moines office.

-The New York Festivals “World’s Best Advertising” competition has added more names to its 2014 executive jury including Amusement Park CEO/CCO Jimmy Smith and SapientNitro worldwide CCO, Gaston Legorburu link

-Hey, social media-savvy kids, up for a paid internship in Europe? Well, Nivea has teamed up with digital partner AKQA to launch #Interngram. Details here.

-Dentsu posted a 66.4 percent revenue gain to approximately $4.1 billion for the nine months ended Dec. 31. link

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Monday Odds and Ends

-Jakob Trollbäck, Trollbäck + Company president/ECD, has been named as a member of the ADC Global Advisory Board, joining the likes of ADC president/Barbarian Group chief Benjamin Palmer, MDC/CP+B’s Chuck Porter and SapientNitro executive director/worldwide CCO, Gaston Legorburu.

-Ladies and gents, meet The Magnetic Collaborative, an experiential/live event shop run by CEO Rick Rathe, former president of Rathe Productions and owner of New York’s Gotham Bar and Grill, COO Brian Schultz, former head of live events at R/GA and CP+B, CMO Geoff Renaud, CEO of Radar Entertainment, and CCO Glenn Marck, founder of IM Design Firm and owner of Jack Russell Group (group pic above).

-Here’s some female perspective about the CLIOs. link

-Yes, there is, for better or worse, an internet cat video film festival coming to–where else?–Brooklyn. link

-Who really did think Scope Bacon from P&G was for real? link

-The Association of Music Producers has extended its final AMP Awards entry deadline to April 5. link

 

SapientNitro Continues to Conquer Our Airwaves, Adds Possible Worldwide Alum as SE CCO

Sorry, but this shit just happens. An hour after first hearing about it, we’ve been told that André Matarazzo, who has the most dominant/charming matador name we’ve ever heard of since Eduardo Corrochio, has joined up with SapientNitro as chief creative officer for its Southeast region. Matarazzo will be based in the network’s Miami office (which is apparently, now on the up and up after a spell of tipster tales). We have to say our head-tattooed dude is well-traveled, having served as a creative director at Blast Radius in Vancouver, a CD at TYO-ID in Tokyo and spending 15 months at the sadly now-defunct Farfar.

As mentioned, prior to joining the SapientNitro camp, Matarazzo last served as CCO at Possible Worldwide’s Sao Paulo branch. Before that, the creative founded and served at his own Brazilian agency called Gringo. If you wanted the hyperbole (and love), here you go from SapientNitro worldwide CCO Gaston Legorburu, who says in a statement, “André embodies the next generation of advertising leaders. His work is courageous and innovative because he knows no boundaries between online and offline worlds. There’s a reason the most promising young creatives seek the opportunity to work under his mentorship.”

It Appears That SapientNitro is Rolling Out Regional CCO Appointments

No, we’re not getting compensated for this, but those “idea engineers” at SapientNitro have been on our radar all week. The agency network has now appointing chief creative officers in various regions and the latest one is in New York. It’s been announced that Alan Schulman, who once served as an SVP/CD at McCann NY (on Coca-Cola and Sony) and ECD at imc2, has taken the role of CCO for SapientNitro’s New York operation.

His new boss, SapientNitro worldwide CCO Gaston Legorburu, says in a statement, “He is extraordinarily gifted at telling brand stories, and his philosophy is aligned with our strong and growing global creative team. Alan will play a crucial role, as we build on the incredibly strong momentum that is establishing SapientNitro as the leader in storytelling for the digital age.”

SapientNitro’s Chris Clarke Leaves to Realize VC Dreams

Nitro Group founder Chris Clarke (right), who went on to assume an executive director, co-CCO role when Sapient acquired his firm nearly two years ago, is leaving what’s now known as SapientNitro to launch a venture capital project. Following the June 2009 acquisition of Nitro, Clarke partnered with co-CCO Gaston Legorburu, helped build out the re-branded outfit that is Sapient’s marketing and commerce division and served a strategic advisor on key accounts.

Clarke’s new VC group, meanwhile, will include investor Ray Chambers of Wesray Capital and Chris Burch, co-founder of Tory Burch. Still, despite his new project, Clarke isn’t completely detaching himself from SapientNitro as he’ll remain on as a strategic consultant at the shop and will still hold board posts on two of the agency’s charities. In a statement explaining his decision, Clarke says, “I simply could not turn down the opportunity to lead another start-up.”