-Along with picking up agency of record duties for Heineken cider brand, Strongbow, L.A.-based Zambezi also was named AOR for Footlocker-owned e-commerce sports gear retailer, Eastbay.

-McCann Worldgroup launched its global adaptation/production business unit, Craft Worldwide, in 23 markets ranging from New York to London Singapore. The new arm houses 570 employees worldwide and works with clients including Coca-Cola, Xbox and General Mills. link

-It’s been around for a few weeks but the “Drop Stop” clip above that a friend sent over gave us a chuckle for some reason this morning. Happy Tuesday.

-Former Mullen SVP, digital strategy/marketing technology Gene De Libero and Doner alum Patrick Kearns joined Chattanooga-based agency, AREA203 Digital, as chief strategy officer and creative director, respectively.

-T3 hired former Mediabrands Audience Platform VP Greg Pomaro, as SVP/executive media director of its San Francisco.

-SodaStream, the home soda maker made famous recently thank to its ad created by Alex Bogusky and Rob Schuham at Common, announced its first-ever Super Bowl spot, which will essentially be a revised version of the original made specifically for the big game. link