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Posts Tagged ‘George Fitz’

72andSunny Marries X-Men, Bacon for Carl’s Jr./Hardee’s

72andSunny have launched a new campaign for Carl’s Jr./Hardee’s’ X-Tra Bacon promotional tie-in for 20th Century Fox’s X-Men: Days of Future Past, which premieres May 23rd.

The X-Men themed campaign from 72andSunny features appearances from iconic characters using their mutant powers to take down the extra bacon on the  Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit. 72andSunny’s campaign kicks off with “Mystique” in which Mystique takes on the Western X-Tra Bacon Cheeseburger, morphing into just some dude who loves Carl’s Jr. and back over the course of the spot. Additional spots starring two more characters yet to be revealed will be unveiled this April.

In addition to the broadcast campaign, Carl’s Jr. and Hardee’s are inviting fans to engage in “X-Men Digital Makeover.” By submitting a photo of themselves eating or drinking at a Carl’s Jr. or Hardee’s, on Instagram using the hashtag #EatLikeYouMeanIt (#That’sWhatSheSaid, replies @MichaelScott) fans get a chance of receiving a mutant makeover transforming them into an X-Men character. Stick around for campaign credits and the actual trailer for X-Men: Days of Future Past after the jump. Read more

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Olivia Munn, Kareem Ride Jet Skis, Devour Burgers for Carl’s Jr.

Using the tagline “Just the way it is” (is Bruce Hornsby getting royalties?), David&Goliath serves up another ad (directed by Matt Aselton of recent FedEx ad fame) for its client, Carl’s Jr., this time with celebrities included. The main highlight: Daily Show contributor Olivia Munn, in skimpy bikini and all, indulges her carnivorous cravings while riding the waves alongside Kareem Abdul-Jabbar for whatever reason. While there’s no Miss Turkey this time around, there are plenty of other scantily clad women and somewhat appetizing burgers to make up for it. Credits after the jump…

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