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Posts Tagged ‘Gerard Cantor’

Joinery Launches in L.A., Includes Ex-DDB, TBWA Creatives and Producers

Joinery

Only Child, aka the directorial project of former DDB creatives Mike Andrews and Daniel Mabe, is one of the many parties merging to form newly launched L.A. production studio Joinery.

Principals include veteran director Paul Dektor, producer Richard Gladstein (“Pulp Fiction”, “The Bourne Identity”) and former Believe Media executive producer Gerard Cantor. Director Leslie Dektor, described as Joinery’s “backer and creative guide”, is currently working on a feature film.

On the directorial front, the lineup also includes Lasse Hallstrom (“What’s Eating Gilbert Grape”) as well as John Curran, Rob Feng, David Masters, Bo Platt, filmmaking/motion design studio ‘weareflink’ and video artists ‘Objective.’

Peter Mertz and Alvaro Chacon, both of whom spent time at TBWA/Media Arts Lab, will serve as digital producers.

The agency’s name comes from the tradition of “joiners” who used carpenters’ raw material to create new pieces without using nails, screws or other fasteners.

Current clients include HP, Bayer, Bombay Sapphire and McDonald’s.

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‘NBA2K14′ Makes it ‘Reign’ in Lebron James-Starring Spot

In a follow-up to the earlier NBA 2K14 spot which heralded Lebron James‘s first game cover, Zambezi returns with the official launch ad for the game featuring who most believe is the best in b-ball today. Yours truly hasn’t been much of a gamer since Mortal Kombat and Street Fighter 2 were in existence, but hell, we’re down to revisit the days when we were on fire in NBA Jam. Along with the spot, Zambezi curated an interview with the one and only Michael Jordan dubbed “Uncensored” in what perhaps the greatest basketball player ever actually goes against the grain and dubs Kobe Bryant the only one he probably couldn’t beat in the NBA today. Well, he did emulate his style to perfection after all, so maybe MJ’s on to something. Credits and the Jordan interview after the jump.

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