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Posts Tagged ‘Henry-Alex Rubin’

DDB Chicago, The Marketing Store Bring the Trickshots in ‘McDonald’s GOL!’

DDB Chicago teamed up with Smuggler and Whitehouse Post to create “McDonald’s GOL!,” an online and broadcast spot for the World Cup sponsors.

The 1:50 video (above) celebrates amateur trickshots, including a few from unexpected sources, as players around the world show off their skills in anticipation of the 2014 World Cup, now less than 10 days away. It’s a fun approach, and many of the trickshots are quite impressive. At the conclusion of the video, viewers are prompted to visit gol.mcd.com, home of the campaign’s augmented reality trick shot game.

The app utilizes Qualcomm Vuforia AR technology to allow players to bounce a digital soccer ball off real world items, but only after it is triggered from any of the 12 limited-edition FIFA World Cup™ fry boxes — designed by The Marketing Store, who also led strategy and creative on the campaign. Over the course of the campaign, the game will “be available to play from 1.5 billion fry boxes in almost 120 countries,” making it the largest AR experience ever created. Stick around after the jump for credits and a look at some of the fry boxes. Read more

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Monday Morning Stir

-AFG&, the shop formerly known as Avrett Free Ginsberg, has been awarded the strategic and creative advertising assignment for Blistex Inc’s US Lip Care and Healthcare brands. ML Rogers previously handled said duties for the Blistex brands.

-We only heard about this on Saturday, but yes, the Martin Agency has lost the Pizza Hut creative account, which is now in McGarryBowen’s hands. link

-In honor of the regular season kickoff, Grey NY celebrates NFL women’s apparel spot directed by Henry-Alex Rubin (above).

-According to Kantar, Q2 TV ad spend is up from last year. link

-Coldwell Banker has launched its own Online International Real Estate Film Festival. link

Cigarettes and Bodily Waste: The Ugly Truth

Lately, there’s a lot of content to cover on the bathroom humor beat. Yesterday, we reviewed some poop comedy for the new Clorox campaign. Today, we have a 30-second spot titled “Poop vs. Pee” from Arnold Worldwide and truth, the anti-smoking organization. This ad takes a radical shift in tone from meaningless poop jokes. There may be some uncomfortable chuckling here, but the point is to make the viewer aware of two facts: methane, a chemical in dog poop, can be found in cigarette smoke; urea, a chemical in cat pee, is also used in cigarettes. As you’ll see in the clip, there are some silly sound effects and visual representations to make it obvious that bodily excrement is gross, and in turn, chemicals found in our waste shouldn’t be voluntarily inhaled.

On truth’s website, you can read about their strategy for raising awareness, which is echoed in the commercial. They don’t tell people to stop smoking, because that sort of pitch doesn’t work on little children, let alone addicted smokers. So, to get the point across, they appeal to their target audience with alternative methods, such as disgusting facts. Stripping away moralistic lecturing in favor of poop jokes might just be bizarre enough to catch someone’s attention. Credits after the jump.

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AT&T Deceives the Masses, Creates ‘Viral Video’ to Set Up New TV Spot

Over the past week, the above YouTube video has found itself with nearly 1 million plays and embedded in a host of places, including venerated online outlets Deadspin, and Buzzfeed and, uh, NBC Sports. The first time I saw it on Deadspin, I watched it at least five times. Sure, there were commenter conversations about the validity of the video, but they were mainly about whether or not the opposing defense allowed this budding young Internet star perform a backflip over them. However, no one expected that the underlying truth behind this gridiron feat would be as sinister as this.

Yes, it was created by BBDO New York Atlanta, and you fell for it, America. You fell for AT&T’s malarkey, yes, MALARKEY. How do you feel, being fooled by a phone service provider? Will you sign up for AT&T out of shame? Better yet, how does it feel, young high school athletes of America? The viral videos of you making amazing plays will be ignored by Bob Stoops and his fellow collegiate head coaches for fear that it’s all a marketing stunt! Too bad!

In any case, BBDO is laughing all the way to the bank. They’ve succeeded where countless other agencies have failed: Make a compelling viral video on the cheap, distribute it to plethora of legitimate publications who have no idea what it actually is, and then connect it back to the brand in a touching TV spot. Even if this doesn’t make football fans drop their cell provider for AT&T, it’s a sure bet that a ton of other brands will be knocking on BBDO’s door for similar executions for the foreseeable future. Credits after the jump.

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JetBlue Aims to Put People First in Latest Campaign

Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how  little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.

More: Mullen Debuts First Work for Planet Fitness

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