Posts Tagged ‘Hunter Hindman’
-According to forecasts at the UBS Global Media and Communications Conference, advertisers will spent approximately $3.6 billion on events including the 2014 Olympics and elections. link
-San Francisco-based shop Argonaut, which was founded by Rick Condos and Hunter Hindman, has brought on fellow Goodby alums/senior creatives Todd Eisner and Matthew Bottkol as well as senior strategist, Lizzie Azzolino.
-Following the usual “competitive” review, PulteGroup, which houses brands including Centex, Pulte Homes, Del Webb and Pulte Mortgage has appointed Organic as its AOR. The agency will handle strategy, creative and digital while fellow Omnicom-owned, local marketing-focused operation Agency 720 will work with the former on TV, radio and print.
-As part of the Art Directors Club’s new “Behind the Cube” initiative, we bring you this recent clip above from Google Creative Lab’s Jesse Juriga and Jessica Brillhart, creative director and filmmaker, respectively, who talk about their Google Chrome spot.
-Care to check out some vintage ads from Target’s holiday vault? link
-The San Francisco Egotist has unveiled its 2013 holiday gift guide aimed specifically at creative folks. link
-New York-based VFX studio The Artery is expanding its facilities to cater to commercial content. link
-Leo Tarkovsky , most recently director of business strategy for healthcare at JWT New York, has joined McCann Humancare, the fellow NY-based consumer health unit of McCann Health, as president and will lead North American operations.
And now, some quick people news to break things up a bit. It looks like Goodby alums Hunter Hindman and Rick Condos have been ramping up the creative department at their fellow San Francisco-based operation, Argonaut, as of late. Just weeks after welcoming former Deutsch LA EVP/group digital CD David Kim aboard, Argonaut has brought on CP+B alum Chean Wei Law as their newest creative director. Wei Law, aka undoboy, spent the last three-plus years at CP+B, serving as interactive design director and working on notable projects including the nifty outdoor Jell-O Mood Meter while also helping lead design departments for other agency clients including Domino’s, Coke Zero and Old Navy. Prior to CP+B, Wei Law spent a few years as an art director at both W+K Portland and JWT New York.
Now at Argonaut, the CD will work directly with head of creative technology and production Robbie Whiting while reporting to Hindman and Condos.
Well, it appears that it didn’t take long for David Kim to land a new gig in San Francisco, where the senior creative left his heart 10 months ago to join Deutsch LA as EVP, group digital CD on VW (SmileDrive work included) before suddenly moving back to the Bay Area earlier this month. Well, now it’s confirmed that Kim (much better headshot provided now to your left) has assumed a creative director role at Argonaut, the San Francisco-based, Project: Worldwide-backed shop that was launched earlier this year by Goodby alums Rick Condos and Hunter Hindman among others.
Perhaps Kim’s most notable pre-Argonaut work was Intel’s “The Chase,” which he helped create along with the Google Fiber launch while at Venables Bell & Partners. In addition, Kim also spent time working on T-Mobile at Publicis Seattle. Along with the creative director’s arrival, we’ve finally received confirmation on tips from two weeks ago that Condos and Hindman’s former GS&P colleague Goodby Silverstein account director, Katie Rafferty, has headed to Argonaut to assume a similar role. From what we’ve been told in recent weeks, Rafferty is joining up with yet another Goodby alum, account director Maura Menapace to build up said department at Argonaut.
-Former Goodby vets Rick Condos and Hunter Hindman‘s new SF-based agency, Argonaut, has welcomed a handful of staffers including fellow Goodby alums Maura Menapace and Marika Wiggan, who join as account director and strategist, respectively. In addition, Argonaut hired writer Bri Hand from Google Creative Lab and art director Roseanne Overton from Anomaly.
-Philly-based Red Tettemer + Partners has decided to produce a hand-crafted LEGO portrait to welcome its newest hire, seven-year W+K vet, Jessica O’Conor (above), who joins as VP/group account director (see above).
-Former OMD LA global digital director Tamara Bousquet has joined Digitas as SVP of media in Boston.
-Publicis Groupe-owned Rosetta added Nikki Muntz and Eileen O’Brien to its healthcare leadership team. Muntz will serve as partner/healthcare business development while O’Brien will assume the role of associate partner/paid, earned & owned media.
-Social@Ogilvy is partnering with media-rich app/site platform Chute for an incentivized photo contest at SXSW. link
-Cramer-Krasselt’s ongoing “Find Your Beach” campaign for Corona Extra continues evolving beyond the beach (above).
-Nike and Nokia are among the first two brands to make use of R/GA London’s new digital lab. link
-Mary Knox, former managing director at New York-based creative editorial boutique, Red Car, has taken on the same role at the NYC office of VFX/design company, Smoke & Mirrors.
-Momentum has been named AOR for SSM Health Care Network – St Louis. As you can imagine, the AOR duties including strategy, branding, advertising, events and activation will handled out of Momentum’s local office. Sources familiar with the matter add that there was a review process that took approximately three months and that Momentum is succeeding St. Louis-based Dovetail on the SSM biz.
-Commercials editor Leo Scott has joined bi-coastal/Detroit-based Spot Welders for representation in the US.
So, when we reached out to Jeff Goodby himself, we were greeted with the succinct answer of “call them and ask.” So we did, and in lieu of actual human feedback, we were fed with the monotonous outgoing messages. Anyhow, multiple sources have been telling us over the past 24 hours that executive creative directors Hunter Hindman and Rick Condos are leaving to form their own shop.
The pair, who were elevated from creative directors to ECDs nearly three years ago, have worked on several notable efforts for GS&P, most recently the “Tomorrow Starts Here” campaign for Cisco as well as fair amount of work for Chevy and Cheetos. From what spies are telling us, Condos and Hindman (pictured) have also lured Goodby group strategy director Max Heilbron to their new venture. We’ll check in the with any or all of the trio and see what’s doing. Stay tuned.
It seems the “Human Network” is no more in a new campaign for Cisco from GS&P. In fact, Cisco is moving on to a new tagline, “Tomorrow Starts Here,” which is in line with 2012′s consumers who find technology and the promise of sentient robots beings much more valuable than humanity. In other words, Skynet is now your sole provider of network solutions, and Cisco is their new sub-brand.
The above TV spot, which is part of an integrated campaign titled “The Internet of Everything” (see what I mean?), travels around the world in its effort to mix pictures of frightened looking people with visual representations of sweet, flawless data. The soft narration along with the quick-changing cuts have an air of IBM marketing to them, minus IBM’s trademark blue bars. In fact, “Tomorrow Starts Here” and IBM’s “Smarter Planet” have a bit of the same tone, at least in contrast to their old taglines (“Human Network” and “Power to the People” respectively).
Cisco’s new campaign, as you might imagine, also features a Twitter hashtag campaign using #IoE, which some may confuse with Internet Explorer (a product of Microsoft, another subsidiary of Skynet). Either way, as long as we’re all on “Team Internet,” we should be totally cool with our new robot overloads brutally murder everyone else. And, as long as we’re on the topic, good thing that social media will soon be entirely comprised solely of robots talking back and forth to each other. In the meantime, enjoy an augmented reality print ad for Cisco and few credits after the jump.
Now that we’ve got the whole Mother/Chevy/Goodby confusion out of the way (we hope), here’s the previously mentioned “Centennial” work from GS&P that broke during game one of the World Series last night. The spot, which is called “Then & Now” and was created in conjunction with Park Pictures and director/DP Lance Acord, celebrates the automotive brand that was founded on November 3, 1911 by Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant. While it’s all nice and tender and all, commenters on YouTube are already calling foul, claiming this ad is ripping off the blog, Dear Photograph. Well, at least the “Let’s Do This” Chevy Sonic work that Goodby is also behind is fairly novel. What say you, readers? Credits after the jump.
Half-Swede, half-Argentinean Joakim Borgstrom is the latest creative to join up with Goodby Silverstein & Partners and work on the Chevy account alongside ECDs Hunter Hindman and Rick Condos. Borgstrom, who will serve as creative director at his new gig, hails from W+K Amsterdam, where he oversaw creative on Electronic Arts and spearheaded interactive work for Coca-Cola, Nike and Carlsberg among other clients.
Borgstrom spent four years at W+K Amsterdam, initially joining the agency as what was then a newly created post of interactive CD. He dropped the “interactive” part from his job title in 2008, a year after W+K was named Adweek‘s AOTY. Previous to Wieden + Kennedy, Borgstrom spent 10 years as a CD/partner at Barcelona-based Double You.
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