TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Jack Epsteen’

GSD&M Celebrates End of Wright Amendment for Southwest Airlines

Southwest Airlines has reason to celebrate following the repeal of the Wright Amendment, “an amendment to the International Air Transportation Act of 1979, restricting passenger flights out of Love Field to locations within Texas and to four neighboring states — Louisiana, Arkansas, Oklahoma and New Mexico.”

To help celebrate, GSD&M has launched a new campaign for the airline, while promoting their new non-stop flights. Set to a version of “All You Need Is Love” by the band Echosmith, GSD&M keeps things relatively simple, relying heavily on the song licensing in the series of spots. One spot includes a colorful water cannon salute, while another features a slow-motion moment in the newly renovated Love Field. Each 30-second ad informs viewers of the new non-stop flights resulting from the repeal of the Wright Amendment, while offering up a different take on celebration. Stick around after the jump for “Love Moment” and “Fireworks,” along with credits. Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Thursday Odds and Ends

 

-RP& alum Jack Epsteen has joined Austin’s own GSD&M as SVP/director of integrated production, which calls for him to head up a 40-person department that specializes in digital, sound, motion and print.

-The New York Festivals “World’s Best Advertising” competition has announced its third round of executive jury appointments that includes Havas USA president/CCO, Jason Peterson. link

-Jay Lenstrom has been appointed as general manager of CROSSMARK-owned, Chicago-based agency, Marketing Werks. link

-Jon Stamos is being joined by fellow Full House dads Bob Saget and Dave Coulier in the Super Bowl spot for Dannon Greek yogurt brand, Oikos. Here are the TV vets bonding above and see the teaser here.

-Deluxe Creative Services company Beast Editorial has added editor Geraldine Garcia-Esquivel to its roster.

-Nissan North America and  TBWA Worldwide have settled with the FTC over deceptive advertising charges, specifically in regards to a 2011 spot called “Hill Climb.” link; link

RPA’s Optimistic New Campaign for Honda Claims ‘Today is Pretty Great’

More from Honda today, this time with news of RPA’s new “One More Thing to Love About Today” campaign — featuring “print, digital and TV spots, speaking to the optimism of today’s youth.”

Like Orci’s “Gol!Gol!” spot for Honda’s Hispanic campaign, “Today is Pretty Great,” the campaign’s full-length online debut, centers around an original song — in this case by blues rock band Vintage Trouble. The band begins by focusing on the negative, claiming “Yeah it’s worse than ever, but that’s just where we’re at,” before being interrupted by a young woman who answers, “Except, it’s not.” Her thoughts are soon echoed by a chorus of optimistic young people. The remainder of the spot focuses on all the things to love about today: mostly cultural references designed to appeal to Millenials, like Adventure Time and Nyan Cat (which, strictly speaking, is more 2011 than today). Around halfway through the spot, Vintage Trouble change their tune, seemingly convinced by the unbridled optimism of the chorus of young whippersnappers. The 2014 Civic Coupe and Si Coupe are featured throughout the ad, which ends with the hashtag #LoveToday, designed to draw Millenials into the conversation.

A 30 second TV spot debuts today on network and cable television and will run through February. Appropriately, the campaign is complemented by mobile and social media endeavors, such as “sole sponsorship of a first-to-market digital scrapbook on…Spotify,” offering full-song previews on SoundHound, “sole ownership of MTV’s Artist to Watch 2014 program, featuring a live digital stream of the Artist to Watch concert,” homepage takeovers on MSN and Yahoo, and mobile placements in popular games like Scramble With Friends and MoviePop. Stay tuned for the 30 second TV spot and credits after the jump. Read more

RP&, Acura Get Weird with the Holidays

It might be odd to see venerable luxury car company Acura advertising savings these holiday season. But, agency RP& is doing that, in a strange and actually pretty funny fashion.

Seven holiday spots from RP& for Acura are being used this holiday season, all directed by Chelsea Pictures’ Rick LeMoine. As the ads state, Christmas gifts can lean toward overindulgence and overspending, or lead to simplicity. If you’re like me, the perfect gift can mean heading to the suburbs to find the last remaining copy of Mark Twain‘s autobiography because the entire city sold out weeks ago (oops). Or, if you’re just in the market for a simple luxury car (ha), you can by an Acura during the “Season of Reason.”

So next time you scoff at your friend for “reasonably” buying an Acura this holiday, remember, people won’t carpool with you because you “reasonably” bought a Toyota hybrid last holiday season.

Another spot and credits after the jump.

Read more